India has always been the paradise for fabrics and woven cloths. Even the primitive Indus valley civilization in the 5th millennium knew how to spun, woven fabrics. But with the awakening of fashion sense, the industry began as an exclusives enterprise of independent designers. In this era there have been modifications to the printing techniques and designers started including traditional prints like block printing and tie dye in a very traditional ways which suited only the local audiences then.
India’s fashion industry hits it’s all time high in 2012 with designers like Suneet Verma, Tarun Tahiliani, and Ritu Kumar becoming the interest center of the world. The National Institute of Fashion Technology celebrated its silver jubilee in 2011 and celebrated a time when it has produced its first batch of designers.
Designers after a while started using mixed concepts to give a retro appeal to their garments. Indian fashion world that we see today have expanded to new horizons with fashion designers using different types of embroideries in a fusion way. The way the traditional prints were incorporated with the modern designs, people became more and more interested in them than ever. While most of the traditional embroidery and prints have not been much favorite of the designers earlier, the Zardozi’s kept the mills running. Beautiful zari work on garments entered mainstream fashion industry but earlier they were considered to be rich and unaffordable. Also traditional dresses became a hit and the embroidery became the U.S.P of the industry.
Apart from Zardozi, India is also among the top exporter of fashion and its concepts. Big UK fashion houses and Federated Stores have been known to shop from Indian markets. Since India offers cost-effective manufacturing as well as low-cost labor, international fashion houses love to manufacture their fashion products here. A lot of laces, zippers, buttons that are seen sewed on the ‘branded’ garments are actually sourced from India.
India has always been a warehouse of beautiful prints and skilled workforce. Designers in the 21st century are utilizing these resources in a more intelligent way to suit their global audiences.
To know more about the inclusion of east and west stay tuned for the next post on Indian fashion Industry which is to be followed soon. If you have any questions then sound off in the comments section.