6 Ways To Leverage Digital Marketing To Get Your Fashion Brand The Visibility, And Sales, It Needs

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Once you set up your fashion business and work on branding yourself, marketing your products becomes almost an immediate concern. And why not? It is only if you sell sustainably that all of these efforts will come to fruition.

Today, everyone knows that there is such a thing as digital marketing and that they should somehow find a way to use it. However, how does digital marketing work specifically for the fashion industry? In this article, we’ll give you insights into a few things you can do right away.

How to use digital marketing for fashion brands for better visibility and sales

Digital Marketing for Fashion Brands

  1. Make Retargeting Your Friend. Ever Googled for something, only to find a relevant ad pop-up on Facebook? This handy trick is known as retargeting and works as an efficient combination of a website’s cookies and Facebook’s Ad Exchange platform. To retarget effectively, you need to install a cookie on your visitor’s browser- ask your web developer to help out. Once this is done, set up your Ad Exchange and begin retargeting those people who have visited your site but left too soon.
  1. Make The Most Of Holidays. Different regions have different periods that are best for shopping. In India, it is Diwali, while in Europe and the US of A, it is the Christmas season. Depending on where you sell to, create online sales during holidays and promote extensively.
  1. Create Content. Apart from your store experience or your social media presence, it is always a good idea to offer your consumers a bit more. Many brands use social media as a boring dump yard for their products and descriptions. Instead, what if your Facebook page offers fashion advice, or if your Instagram handle showcases your clothes in action? Think about ways of adding value to the customer.
  1. Host Giveaways. Instagram is particularly popular for hosting giveaways on. This is because, with the right hashtags, you can reach a wider audience. Host an exciting giveaway- you can ask people to share how they’d style a particular piece or the song that a product reminds them of. When hosting a giveaway, one rule always remains- ask those participating to post with a hashtag that you decide upon.
  1. Use Fashion Influencers. Influencer marketing is growing, and how! Especially in the domains of apparel and accessories, it seems like Instagram has created stars overnight. You can use platforms like Influencer to find someone who aligns with your brand’s purpose. Share your brand guide with them so they can keep the content relevant. However, influencer marketing can be expensive.
  1. Get Their Email Addresses: This is, by far, the most important thing you’ll do for your marketing efforts. By capturing email addresses, you are guaranteed someone’s attention, at least until they choose to unsubscribe. In what is known as Inbound Marketing, we will discuss in the next article how to do it right. But first steps first, set up a pop up on your website, or offer gift cards in your store, to those people who provide you with their email address.

Which of these approaches have you already tried, and which ones would you like to explore now? If you have questions on any of these aspects, drop a comment below, and we’ll get back to you soon.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

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What Your Branding Kit Is Made Up Of

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This month, we’re talking all things fashion branding. If you haven’t yet seen our first article on what branding means for you, take a look here.

Once the process is out of the picture, it is time for the outcome. A fashion branding kit can, in essence, be considered the end product of a branding exercise. It includes all the information you need to represent your brand across different media correctly.

Brand Identity Image

Image courtesy: Gafferitsolutions

As with any good kit, a branding kit has certain key components. In no particular order, they are:

  1. The Style Guide: A branding style guide is the comprehensive account of everything that your brand stands for. Often a thick book or a bulky file, this is where you will come to refer to what you must and must not do for a social media post, or how small your logo can be before it becomes too small. Use the style guide as a reference point more than a hard-and-fast solution. When in doubt, always use your own judgment.  
  1. Logo Guidelines: These guidelines specify what your logo should look like in a host of situations. Think of printing the logo on labels vs. putting up a billboard, or designing your office space. Dimensions are just one aspect of the logo guidelines- they also account for the many different surfaces and media that your logo might eventually play on.  
  1. Color Theory: As the name suggests, this set of visual cues is meant to help you decide which combination of colors best represents your brand. Not just that, say you have four color guidelines. Should you use all of them in one go, and in every possible situation? How can these different colors be used to represent your brand? Moreover, how can these colors be used to generate quick recall? These are some questions that the color theory can answer.  
  1. Type Direction: Your typography is as powerful as the text itself. Imagine using a powerful quote, except you type it in Comic Sans. The effect is drastically different. Fashion brands, in particular, should focus more keenly on this aspect, because it will impact everything from clothing labels to corporate presentations. As the name suggests, a type direction is flexible with fonts to the extent that they evoke the same reaction.  
  1. Fifth Element: In the world of branding, a fifth element is a visual cue that is as powerful as the logo in representing the brand. This element is often used when a logo might feel too repetitive, or too obvious. For example, ‘Conscious’ is H&M’s fifth element for their clothing recycling program. What’s more, the fifth element can also serve to illustrate your brand’s values in a manner that people can easily connect with.

These are often the essential components, and depending on the scale of the business, social media guidelines can also be created. A branding kit serves as the starting point of the actual design. Why is it important to have this kit? So teams make as few mistakes as possible at the execution stage.

Some companies may choose to go through a rebranding exercise as they scale and gain more clarity on their priorities. Whatever be the case, a professional fashion branding agency is your best bet to succeed.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

Beyond The Fancy Mirror On the Wall: Why AI Is Set to Change Fashion, And Not How You Thought

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Artificial Intelligence is the latest buzzword today. After the industrial revolution and the invention of the World Wide Web, Machine Learning and AI are indeed the next big thing.

Why?

Because a machine with enough data can predict events before they happen, can skim through more data than a million humans in one lifetime, and can help businesses implement these learnings into their strategy!

Some experts are quick to disregard AI in fashion as nothing but a fancy tool to bring more customers into a store. We say, this in itself is not bad. However, the real potential of AI lies well beyond the stores- indeed, it quite literally lies behind the scenes. Because fashion as a business is simply retail, after all.

Artificial Intelligence in Fashion Retail

EDITED, a retail technology company | Source: Courtesy

Here are a few ways in which we think AI in fashion can help make the world, and the business, a better place:

  1. Machine Learning and Supply Chains: From the garment manufacturer to the accessory-supplier, every stakeholder in the chain influences when a collection will be ready. Using past delivery trends, a machine can predict where bottlenecks are most likely to arise and help you solve the problem even before it begins. Think Just In Time Inventory Management, adapted to suit manufacturing needs.
  1. Artificial Intelligence and Automation: If you’ve heard the new Google Assistant making a hairdresser’s appointment, you already know that machines are poised to perform repetitive tasks with a small degree of variance. Imagine if they could track inventory levels globally, and raise purchase orders when stock levels run too low. Some applications already do this, but by leveraging AI, human intervention in inventory and subsequent errors can almost be nullified.
  1. Artificial Intelligence in Design: The actual designing process is a creative endeavor, and from where we currently stand, it is highly unlikely that machines will do it better than humans anytime soon. However, tools can work in tandem with human teams to gather trend data from around the globe to predict what would sell well in the coming seasons- the future climate, economy and social norms taken into account.
  1. Artificial Intelligence in Sales and Service: Amazon has just debuted a store where billing is automatic. What if audio-enabled trial rooms became a thing? What if they could offer consumer opinions on the right size and fitting by ‘looking’ at them in a piece of attire? Not just that, even for online brands, more sophisticated chatbots are the need of the hour. Not only do they serve as efficiently, but they also reduce the cost of after-sales service.
  1. Machine Learning in Collaborative Fashion: Brand collaborations are not new, but what if they could collaborate with a purpose? For example, a grassroots level linen brand and a global house of fashion could work to create a collection that adds value to everyone involved. Machines can observe trends from around the world and recommend these value-based collaborations.

As the saying goes, give a machine enough data, and it will show you the truth. Scary as it may seem, any repetitive task repeated a million times can approximate what a human being can do. Time to put the machines to task alongside the people then, wouldn’t you say?


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

Women’s Workwear Trends in India: The Demand For Better Formals Is Here!

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Until very recently, a few niche brands in the Indian market such as Allen Solly, Van Heusen, and Park Avenue have been the go-to options for picking western formalwear. Collections usually range from formal pants and skirts to jackets and shirts.

However, for the more discerning Indian woman, the choices in western formalwear were limited, to say the least. Even though aggregators like Shoppers Stop and Lifestyle began offering their in-house western formal collections, they have rarely been adventurous with their choice of clothing.

Today, the work culture around the world has changed, and India is no exception. Depending on the role they play, the local weather, the degree of comfort required and even how much they travel, women are choosing to dress in a variety of different clothes. Let’s look at the evolution of formal western wear for women here and save the discussion on Indian Ethnic Workwear for a separate article.

Here are some styles that have caught our eye.

  1. The Shirt with A Twist: Gone are the days of boring formal shirts, whose best feature was often a ruffle or two around the button line. Today, shirts with lace trims, flowy sleeves and a relaxed vibe are in. Brands building a woman’s formal collection must now keep in mind the fact that many women prefer a relaxed fit, and limit a snug fit blouse to suits only. (Philip Lim, Image Source: Vogue)
Interpretation of standard formal wear shirt for working women

The Shirt with A Twist

 

  1. Statement Pants: Including that quintessential black trouser in your collection? Well, redesign it, or drop it, because no one is doing quintessentially with pants anymore. Wide-leg trousers are making a comeback and culottes are completely acceptable as formalwear. Think in-prints like floral and gingham. Today’s Indian woman knows how to blend comfort with a statement. (Chloe, Image Source: Vogue)
Gingham checks formal pants for working women

Statement Pants

 

  1. A Midi Skirt: And we’re not talking about the pencil skirts with a slit anymore. Very few women, if any, prefer sitting through endless hours of meetings and calls in skirts that ride up and down on a whim. Instead, an A-line skirt that falls just around the knees is the preferred piece. As always, embellish. (Chicwish, Image Source: Chicwish)
A working women midi skirt for office use

A Midi Skirt

 

  1. The New Formal Dress: Black isn’t the only formal tone anymore. In Indian summers, it would be anyone’s worst nightmare to have to step out in something black. Instead, keeping our tropical sensibilities in mind, the formal dress has evolved to be a flowy garment with one fitted element to bring it all together. (AND by Anita Dongre, Image Source: AND)
The new formal dress for working women

The New Formal Dress

 

  1. Blazer 2.0: What does it take to brighten up the existing wardrobe? A new jacket, of course! Most cities in India barely inspire suiting up. However, some cities like Delhi are known to have harsh winters while Bangalore is known for its year-round need for jackets. Brands like H&M are beginning to evolve to meet this very need, and you’d do well to rethink what a jacket should be. (H&M, Image Source: Vogue)
Working women's blazer

Blazer 2.0

 

  1. The Indian-Western Piece: This could be anything from Ikat culottes to a long line Kalamkari formal dress. India has a rich heritage of looms and fusion brands such as Bombay Paisley are tapping into the growing demand for clothes that let you breathe, and also look stylish and elegant at work. Incorporate a few of these elements into your designs, giving first priority to comfort. (Bombay Paisley, Image Source: Tatacliq)
Indowestern work wear for women

The Indian-Western Piece

What other pieces do you think would make a splash on the western formalwear scene? Tell us in the comments below.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

Cracking The Social Media Code For Fashion Startups

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Being in the fashion space is no small endeavor. Apart from the actual design and production, you also need to focus on building your brand, gaining visibility and reaching the right target consumer. It is not enough to simply be present on social media channels and post regularly- instead, you need to find a way to reach your consumer’s headspace and stay there.

We’ll address the whole gamut of content, email and digital marketing for fashion in a separate article. Today, let’s discuss the world’s most valuable rented property- social media.

Brands and consumers alike flock to social media because of its broad outreach. Brands feel that this platform takes them to many more people, much like being on a stage and announcing that you are there. Consumers too subconsciously resort to social media for information, awareness, choices, and relevance.

Cracking the social media code for fashion startup

Social Media for Fashion

Before we delve into the five essential aspects of social media for fashion brands, let us do a quick recap of what a brand means. Why do you wear sneakers with a swoosh mark on them? How do you recognize a McDonald’s in a foreign country?

Now, that’s what a brand aims to be- the most popular personality on the planet, so much so that it is recognized everywhere. That’s the brand you are trying to build.

With this big goal in mind, here’s what to do with your social media.

  1. Have A Voice: Like a person, a brand believes in certain values, and communicates them in a certain way, either through language or through cues. For example, Victoria’s Secret embodies the idea of the ethereal woman, while Zara is for the generation that moves fast. Likewise, what does your brand stand for? It is worth speaking to a branding agency about this aspect before beginning your social media effort. All your communication should then speak to these values.
  1. Choose The Channels: Not all brands need to be present on all channels. Many businesses start off on multiple channels only to be swamped by endless content calendars. Choose two channels and choose them well. If you sell B2B, you probably don’t need Facebook as much as you need LinkedIn, even as a fashion brand.
  1. Attract The Right Users: How do you bring people to your pages? Step 1: Send invite links to all of your friends and family. Then, invite them again until they join. Step 2: Advertise. Spend some money and do your ad targeting right. Put out ads that the right people see. Talk to your primary customer personas. Step 3: Close the funnel. Once people see your ad, you want them to like your page. Include the relevant call-to-action within your ads. Step 4: Moderate your page for unwanted posts and comments.
  1. Follow A Calendar: Today, almost all social media channels give you access to analytics. You can see how well your posts perform and track when your users are more active. Do more of what the audience likes. You may be a great opera singer, but on-stage, if your current audience wants instrumental, that’s what you deliver. Experiment with various content forms and choose those that work for you. Most importantly, follow a routine and do them consistently.
  1. Convert The Customer: There is a good saying in the world of business- visibility does not dinner buy. You don’t want 10,000 followers on Instagram and zero sales on your site. Lead people to your web/ retail outlet and give them a reason to close the loop. For every post, consider what purpose you want it to serve, and check if that purpose has indeed been served. Email marketing is an excellent next step after social media to convert a slow-moving funnel.

What challenges are you facing with your social media?

Or, do you have a success story to share? Tell us in the comments below!


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

 

 

 

 

Designing A Collection: Circumventing The Problems That Don’t Come Calling

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In the manufacturing industry, and any other industry involving a physical product, it is a well-known fact that not everything always goes to plan. Even the smallest oversight can result in the wrong product being bulk produced.

In the world of fashion, such an aberration can mean that the entire collection is ruined. No consumer would tell the store representative that a particular piece of clothing didn’t fit them to perfection. As a result, your chances of making the same mistake over and over again are very high as well.

Today, we discuss two such cases where the tiniest problem resulted in some rather significant outcomes, and how Fuel4Fashion helped fix them.

Case 1: The Case of the Incomplete Tech Pack

In an earlier article, we discussed the importance of being thorough with your tech pack. After all, this material serves as the basis of every garment you design and every brief you send to the manufacturer.

In a couple of instances, hiring an inexperienced fashion designer has caused companies to falter along the way. In this particular case, their designer of choice had no experience in delegating work to different teams and had never worked on an actual tech pack before. As a result, the information sent out to the manufacturer was incomplete and fraught with errors.

The result? Over 60% of the proto samples came out wrong. Immense amounts of time and money were wasted in trying to correct the problem at each stage, only to realize that the problem resided in the tech pack.

Fuel4Fashion entered the scene at this juncture and redid the tech packs from scratch, as well as delivering them in record time to help the client get ready for the season’s launch.

The business lesson: If there’s a gap in sampling, always look at the tech pack first. Many problems could be lurking there.

Case 2: Shape Challenges

One of our clients had been getting a lot of complaints from their consumers. The owners of the women’s fashion brand were dealing with issues ranging from incorrect waist size to very tight armholes.

This was a strange conundrum because a recommended size almost always fits the end consumer, and even when it doesn’t the problem lies in a single area. Since we were creating the tech packs and had taken complete ownership of design, we went through all of the material created once more but found no flaws there.

It took a while for us to figure out that the client was testing the proto samples on live models, adjusting according to their measurements and sending the altered samples into production. Hence, as opposed to standard sizes, the end product was being manufactured in the size of three very specific models.

As a result, the clothes wouldn’t fit anyone else who wasn’t the exact same measure as the three models.

The business lesson: Use a mannequin! They come in standard sizes which comply with the rules of standard garment sizing. By using a mannequin, you can be sure of the end result. Even models have a specific body type, and that doesn’t always sit well with the end consumer.

June 27 2019 _ Sat _ 4pm onwards


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

 

 

 

The Quick How-To for Creating Mood Boards

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A mood board is one of the essential communication pieces in the fashion design process. It can be used both within teams and with external partners to bring alive the concept of a design. Mood boards are fairly popular in the fashion industry, but creative agencies from all walks lean on them to explain their ideas to clients.

Not designing a mood board can be a mistake of the same proportions as some of the others we discussed earlier, and can cause your team to run around in circles.

In this article, we cover the five primary elements of a mood board and how you can create an impactful one.

1) The mood of the collection: This forms the basis of your color choices, as well as your designs. For example, hearing ‘urban desert’ immediately inspires ideas filled with muted greens and browns, while ‘floral’ evokes an equally distinct image. Choose the mood of your collection carefully- it becomes the basis for all design decisions.

Mood board for women's start up fashion brand for SS'18 created by Fuel4fashion Design Studio

Mood board created by Fuel4Fashion, inspired from the Minimalism lifestyle for SS’18 women’s start-up fashion brand.

2) Concept board: The concept board is the idea behind the idea. ‘Floral’ is a concept. ‘Active wear’ is a concept. The concept board details which aspects of a design to highlight and which ones to assign a second priority to.

Concept board for women's start up fashion brand for SS'18 created by Fuel4fashion Design Studio

Concept board created by Fuel4Fashion, inspired from the Minimalism lifestyle for SS’18 women’s start-up fashion brand.

3) Style board: A loose crop top or a well-fitted blouse? Should trousers be narrow cut or broader? A style board defines the aspects of your collection that will eventually drive who will buy it. Indeed, most brands have a clear target audience and design exclusively for their body type.

Silhouette board for women's start up fashion brand for SS'18 created by Fuel4fashion Design Studio

Silhouette board created by Fuel4Fashion, inspired from the Minimalism lifestyle for SS’18 women’s start-up fashion brand.

4) Color Board: Be sure to use the right swaps and choose your colors carefully before they go into a mass product. The color palette you select underlines the entire collection. Not getting a shade just right can ruin the whole process. Having a fixed color palette solves the problem.

Color board for women's start up fashion brand for SS'18 created by Fuel4fashion Design Studio

Color board created by Fuel4Fashion, inspired from the Minimalism lifestyle for SS’18 women’s start-up fashion brand.

5) Collection planning: This aspect determines how many pieces of a category you wish to have. For example, you may choose to design ten blouses, five skirts, three trousers and two accessories. Use past buying trends to of your customers to make these choices.

6) Optional: Artwork Inspiration: You can choose the art forms that you want to see represented in your collection. These can further be translated on to clothes through embroidery, sequins, digital prints, etc.

Creating A Mood Board :  When creating a mood board, think of these elements- your reference imagery, colors, and typography. The last one may not seem too critical, but it often offers that extra dash of inspiration for your team.

Mood board for the collection SS'18 for start up women's wear brand

Recap of complete Mood Board created by Fuel4Fashion for SS’18, women’s casual wear collection for startup fashion brand

While both digital and physical mood boards are in use today, you can choose the format that serves your purpose best. If you have elements of embroidery and other work involved, a physical board may be ideal.

Experiment with different layouts for your images. Even the way an image is laid out (in a grid, triangular, scattered) in itself can represent the essence of your collection. So spend some time thinking through the layout.

Lastly, use color and type to highlight your ideas and give them new life. Today, there are many fonts and styles you can experiment with. Use those elements that add to your central them and do not distract from it.

On the whole, think through who your user base is. Whom is this mood board being designed to help? Design with their perspective in mind, and you are sure to succeed.

Also, are you following our inspiration cards on Instagram? If you find them thought-provoking, be sure to add them to your mood board and let us know!


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram


 

 

 

 

 

 

Women’s Casualwear Trends For SS’19: Effortless Fashion Is The New Norm

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In April, we discussed the trend forecast for active wear in SS ’19. In this article, we look at the five major trends in women’s casual wear for the same season, as well as the adaptations that some famous design houses are already working on.

At Fuel4Fashion, we believe that inspiration is the core of all creative development. Our designers post sketches and visuals on Instagram to inspire you to think of the same trend in a whole new light. Once you read this article, head on over there to find out more.

Without further ado, the five design trends.

  1. Bohemian Rhapsody

Design houses are calling this trend ‘the Little House on the Prairie.’ Before we present our views and motifs that feature in this trend, why don’t you grab a piece of paper and jot down all the ideas that come to mind when you read that phrase? You can then use these ideas in your actual design process too. Trend little house on the praire. Trend alert for casual wear Spring Summer 2019

  • Frills and florals: If you think you’ve seen embroidered denim in 2018, you’ve seen nothing yet. Expect bold floral prints, paints and thread work on a blue denim base. Contrasting colors add to the garden experience. Also expect to see paisley prints, gathered hemlines, flowy clothes, and airy silhouettes, all held together with a lovely little corset.
  • The Village Belle: Who lives in the Little House on the Prairie? The girl who is proud of her earthen roots, of course! We’ll be seeing quite a few shirt dresses and maxi skirts in gingham. For those making a subtle statement, plain clothes in muted shades with a single, bold floral motif will be the go-to choice.
  1. The Inner Self

We don’t need articles online to tell us that we’re disconnected from ourselves even as we’re connected to the world the whole time. In this age, what could be more pleasant than using clothing to express ourselves, to ourselves?Enhanced Reality SS'19 trend for women's casual wear

  • Color-moods: Color influences our mood, and certain shades evoke some precise responses in us. Think psychedelic greens and colors of the orchid. Purple and lavender express our inner creativity, while green reminds us to take it slow. A pop of red teaches us to be bold, even as black and white tone us down.
  • Satin and sequins: The best way to emphasize color is to use material that makes the color pop. Satin is the fabric of choice for this trend, as it looks different based on where the light falls. Sequins, too, are great for bouncing light off to create varying effects.
  1. New Nautical

What is summer without a cruise? Nautical themes take on a new spin, ditching the plain polos and the breezy kaftans. Instead, we have bold stripes, suggestive shimmer and a whole lot of fun.  A new Ordinary SS'19 trend for women's casual wear

  • Drama mama: Modern art comes to clothing, with interpretations of famous paintings, sketch portraits and bold flowers making an appearance on clothes. Gingham and polka form the perfect base for statement necklines, mock-peplums, off-shoulder gathers and so much more. This trend is literally a blank canvas!
  • Expect the unexpected: Why print hearts on denim when you can cut them out? Why scoop the neckline at the front when you can do a deep-V at the back? Think, and spin that thinking on its head for a whole new perspective.
  1. The Earth Festival

Before the idol worship, before religion, and before time itself, there was the Earth and the sky and everything in between. Go back to the mindfulness of ancient civilizations with this understated trend. This is the perfect trend for those who love to blend into something bigger than themselves. A Simple life SS'19 trend for women's casual wear

  • Pottery and ceramics: Many of the colors in this trend are reminiscent of cooking in clay pots, serving in ceramic bowls and eating on a roughhewn mattress. Think small floral prints for borders and white lace for a touch of the feminine.
  • Prints and plains: Team up an elaborate, loose shirt in floral prints with a plain jumper. Add white lace to that plain brown dress. Even better, make a smock from a cutwork piece of cloth. It is all about worshipping balance.
  1. Simple Bare Necessities

There’s something beautiful about the basics. Isn’t this why MUJI’s products do so well? This trend highlights the beauty of letting oneself shine, through the muted colors that expose our spirit.Legging Go SS'19 trend for women's casual wear

  • Geometry: Geometrical prints scale down to become borders and embellishments, even as plain blacks, blues, and whites stand out. Togas and Grecian cuts are in again, as are simple decorations like the ones we’d expect to see on Mysore silk weaves.
  • A world meets itself: Zari makes its way to a co-ord set, even as t-shorts evolve into dresses and jackets taken on a whole new, urban metallic meaning. The basics are meant for the confident woman who knows how to shine in spite of distractions.

What inspiration are you drawing from these ideas right now? Share with us in the comments below.

Discuss your design requirement


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram