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Indian fashion industry owes a lot to the ethnic culture of the country. Hope you must have read about it in the previous blog of this series – Part 1. In the year 2000 Lakme and IMG joined hands to provide a platform to the designers to show their talent to the world. Designers are adding creativity to Silhouette – ethnic and traditional garments to give their customers fresh quality.


Suneet Verma collection 2005
Image courtesy:http://goo.gl/LFcrMi


Collection by Sabyasachi Mukherji. Image courtesy : http://www.sabyasachi.com/

Fashion soon became a coveted trade and big fashion houses like Ritu Kumar, Ritu Beri and Manish Malhotra came into being. Fashion industry started celebrating colors, fabrics and formal ethnic accessories and soon Indian fashion gained western interest. Indian fashion industry is also known for its experiments with different types of natural fabrics. These different types of natural fabrics and prints which took over became the hot center of ‘fresh’ variety of fashion. Designers then started digging inside the country for more and more traditional prints and because of which hand looms also started getting importance. Also these designs provided a diversity to its customers.


Manish Malhotra 2012 show
Image courtesy: http://goo.gl/0so8bi

Masaba at LFW 2011. Image courtesy: http://www.houseofmasaba.in/‎

Traditional prints are used big time to add more elements to the fashion industry. Folk prints like the Mandana painting of Rajasthan added variety to the fashion.


Paisley Prints
Image courtesy: http://goo.gl/CaSVtN


Mandana Prints of Rajasthan
Image courtesy:http://goo.gl/TclO6A

Anokhi 6 carving woodblock

Pattern is being carved out of teak to which vegetable dyes are applied during the block printing process.
Image courtesy : http://goo.gl/8B8wHN

The rich use of colors and prints fearlessly has differentiated Indian fashion from the rest of the world. Designers have boldly shed the so-called ‘image’ factor they had in the 90’s which restricted them from experimenting.

What do you think is the best element of this industry? Is it the variety that we have or the way we club our modern instincts with the older times or is it something else? Do tell me in the comments section. Also stay tuned for the next and final part on Indian fashion industry.