The freelancing space has been getting a lot of attention, and freelancing platforms offer freelancers and buyers the opportunity to get together for projects ranging from a simple logo to creating content and even mobile apps. Freelance fashion designing too has been growing with small and upcoming fashion labels able to connect to hundreds of freelance fashion designers across the globe through platforms like Elance-Odesk, PPH and Guru.
Freelancing platforms have been the intermediaries of such discussions and help create clarity between both sides. However, what happens when a client directly interacts with a freelancer? How does a freelancer determine what is the right price for a project and how do clients ensure they have a clear understanding of what will be delivered, when and in what format? There are numerous variables and any one of them can be misinterpreted, leading to dissatisfaction on one side or the other. Freelancers also face a challenge in trying to regularize the flow of work to ensure they’re not overburdened with multiple deadlines too close to one another.
To some extent, content creators and marketers have found ways to resolve this issue. Many offer standard packages for creating blogs, tweets, FB posts and the like, and a number of agencies offer packages for white papers, website content updates, product descriptions, etc. (E.g. This and this) Others bill clients on the hours of work that would be put in; giving an approximation of the content that would be created in that time. But applying this for freelance fashion design can be tricky. The scope of work varies widely, depending on the kind of garment designs required, the level of detail, the number of garments, and other elements that might be needed such as measurement charts, tech packs and the like. On the whole, it seems impossible.
At Fuel4Fashion, we were determined to give it a try. The result is our new Pricing page that gives clients the opportunity to choose between two models – project and subscription – for their fashion design requirements. With a project based model, you get your work in the best time possible, and different pricing levels give you the various added features that make up the design package. With a subscription based model, you get a few designs every month, based on the fashion design trends for your segment, at a more reasonable cost than getting them all at one go in project form. The latter is a definite advantage if you are a fast fashion (think Zara, H&M) or boutique label that needs new designs at regular intervals to keep the store inventory fresh.
At the start of our engagement, all the relevant details will be taken, before creating the concepts and designs specific to your needs. The designs chosen by you will not be offered to anyone else, and each client will get a set of unique designs that combines current fashion trends with the individual DNA of their fashion label. In return, you are assured of timely delivery, clear deliverables and the best work, at economical rates that make sense for your growing fashion business.
As a fashion business, does this kind of pricing model work for you? Do let us know through your comments below. If you’d like to share any personal insights, write to me here.
Supriya Ghurye is the founder and owner of Fuel4Fashion, the freelance fashion design studio for multiple product designing in apparels that caters to start-up fashion labels and growing fashion brands with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience with international labels and start-ups.