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~ The official blog of Supriya Ghurye, Founder of a niche Freelance Fashion Designer Agency & Brand Consultant helping international start up fashion labels and growing fashion brands to plan and create great products from concept sketches to final launch.

Fuel4Fashion

Monthly Archives: August 2014

Highlights of Berlin Fashion Week

14 Thursday Aug 2014

Posted by Fuel4Fashion in Fashion Week

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apparels, Berlin, Berlin Fashion Week, blog, fashion, fashion blog, fashion designers, fashion history, fashion illustrations, Fashion Show Berlin, Fashion Week Berlin, freelance fashion designer, GreenShowroom, Mercedes Benz Fashion Week Berlin, pattern

Among mainland Europe’s powerhouses of commerce and arguably its largest economy, Germany has been lagging in one key industry – fashion. Milan, Paris and London far outrank Berlin in the European and global fashion industry and the Germans have been working hard to catch up.

Since 2007, the Senate Department for Economics, Technology and Research has been promoting the German fashion industry by sponsoring the Berlin Fashion Week twice a year. The program includes a variety of events ranging from the pinnacle Mercedes-Benz Fashion Week Berlin to niche events like Bread & Butter (international trade fair for street and urban fashion) high fashion ordering platform Show & Order, as well as shows for plus size fashion, ethical fashion and the eco-fashion show GreenShowroom.

Mercedes-Benz Fashion Week Berlin for Spring-Summer 2015 took place in July which had featured designers such as Grazia, Marc Cain, Laurel and Schumacher. The overall tone was subdued colors with a focus on lightweight breathable fabric.

Design by GraziaDesign by Grazia (Images: Mercedes Benz Fashion Week Berlin)

Designs by Marc CainDesign by Marc Cain (Images: Mercedes Benz Fashion Week Berlin)

Design by Laurel  Design by Laurel (Images: Mercedes Benz Fashion Week Berlin)

Design by SchumacherDesign by Schumacher (Images: Mercedes Benz Fashion Week Berlin)

The GreenShowroom featured upcoming designers from Germany like Johnanna Riplinger, Edelziege and Katharina Kaiser, with a focus on simple styling and detailing.

Design by Johnanna Riplinger

Design by Johnanna Riplinger (Image : GreenShowroom)

Design by Edelziege

Design by Edelziege (Image : GreenShowroom)

KaiserDesign by Katharina Kaiser (Image : GreenShowroom)

The ethical fashion show highlights included stylish casuals by Asquith of London, modern minimalist designs by Sonia (Netherlands) and Peopletree’s fair-trade collection.

Design from AsquithDesigns from Asquith (Courtesy:Ethical Fashion Show Berlin)

Design from Sonia Designs from Sonia (Image : Ethical Fashion Show Berlin)

Design from Peopletree Design from Peopletree (Image: Ethical Fashion Show Berlin)

Besides these, Showfloor Berlin and Lavera Showfloor were two of the notable events where fashion brands could showcase their latest collections.

While the fashion week did have a large number of German designers participating, getting international visibility will require a few more seasons. But the fact that Mercedes Benz has included Berlin as one of the fashion weeks it sponsors along with New York, Miami, Australia and Istanbul should see increased interest from buyers in the near future.


Supriya Ghurye is the founder and owner of Fuel4Fashion, the first virtual design studio that caters to new and upcoming fashion design labels with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience with international labels and start-ups.


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Origins of Fashion: Tie-Dye

05 Tuesday Aug 2014

Posted by Fuel4Fashion in Fashion History, Fashion Industry Processes

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apparels, fabric, fashion blog, fashion designers, fashion history, fashion illustrations, freelance fashion designer, garments, Indian fashion, Japanese Shibori, Thailand Mudmee, Tie dye

Tie-dye is a technique in which a garment is tied, folded or knotted in different ways and then dipped in organic or factory dyes to create patterns in the dyed fabric. While many associate the advent of tie-dye to the liberal culture of the hippies in the 60s, the process of tie-dye has been around for over a thousand years, with the first known instances of tie-dye garments dating to the 6th century in India, Japan and Africa.

Indian tie dyeIndian Bandhini (Courtesy: Indiamart)

shibori Japanese Shibori (Courtesy: Akemi Nakano Kohn) designs

Dyeing as a technique was known to prehistoric man, who used various plant extracts from leaves, bark, flowers, fruits and roots to colour garments. Folding, forming and knotting gave the dye a pattern based on the extent to which the dye penetrated. This created designs which were attractive. In India, one of the oldest form of tie-dye – known as Bandhini – is still found flourishing today. This involves tying the fabric with small knots to created dotted patterns on the cloth. Asian tie-dye techniques such as Shibori and Batik are also popular. The Chinese used tie-dye for garments from the 6th century, and called it “zha ran” or “jiao xie”. These were worn only by priests and nobility, signifying the value and importance given to this technique of garment production. The Japanese used tie dye as far back as 552 AD, and developed the Shibori style, in which certain areas were restricted from reaching the dye, through and intricate pattern of stitching, tying and folding using sticks, rocks, threads and rubber bands. They also used sumi dye to paint certain designs and patterns which became darker after dyeing as compared to the surrounding areas.

African Tie Dye FabricExamples of African tie-dye (courtesy: Tictoc)

Mudmee tie dye skirt from Mexicali BluesMudmee (Courtesy: Mexicali Blues) designs

Africa and places like Peru have also shown historical traces of tie-dyed fabric. In Africa, the Yoruba women of West Nigeria use indigo (a natural plant extract) to dye cloth in various hues, creating patterns of blue shades on the cloth, due to stitching and folding techniques. Ikat, originating in Asia, involves tie-dyeing the yarn of the warp or weft before weaving. Another popular technique known as Mudmee originates from Thailand and the Indochina region, and involves a slightly different style with more subdued colours, generally on a black background as compared to white for most of the other types.

hippie1Hippie tie-dye designs (Courtesy: Wheretoget.it)

hippie2Hippie tie-dye designs (Courtesy: Wheretoget.it)

Tie-dye became popular in the modern era through the hippie movement of the 60s, which popularised the making of home-made designs and patterns using psychedelic colours. It became synonymous with the liberal culture and freedom of expression, with artist like Jimi Hendrix and Janis Joplin making it popular among the youth of that generation.

Tie dye design from house of hollandTie-dye designs from House of Holland (Courtesy: Whowhatwear.com)

Tie-dye designs from Tory Burch Tie-dye designs from Tory Burch (Courtesy: Whowhatwear.com)

miu miuTie-dye designs from Miu Miu (Courtesy: Whowhatwear.com)

Modern tie-dye is mass-produced and largely consists of tie-dye prints, since original tie-dye is difficult to consistently replicate. Designers such as Miu Miu, House of Holland and Tory Burch have made modern tie-dye designs popular among the premium set, reviving a style that has seen a drop in popularity over the last few decades. In spite of the acceptance of tie-dye even among premium fashion designers, it still remains the commoner’s ultimate expression of fashion freedom.


Supriya Ghurye is the founder and owner of Fuel4Fashion, the first virtual design studio that caters to new and upcoming fashion design labels with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience with international labels and start-ups.


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