Wearing Your Technology On Your Sleeve: The Wearable Tech Trends That Are Driving Fashion

Tags

fashion blog, fashion brands, fashion labels, Fitbit smart watches, freelance fashion designer, garment manufacturer, How can AI benefit the fashion industry?, innovation, LeChal, Levi's the Commuter X jacket in partnership with google, messaging bots, Nadi X Yoga pants, Retail inventory management, startup fashion brands, sustainability, sustainable fashion, Sustainable fashion is no longer an option, Technologies Transforming Fashion Retail, technology, technology can help improve efficiency immensely, use of AI in fashion, virtual reality, wearable tech

The Internet of Things runs on one core principle- everything that can be connected must be connected. While the ethical concerns of such tech innovation are hotly debatable, let us shift our focus to the practical considerations and use of technology in wearable fashion.

Back in 2015, when wearable clothing made an appearance on the scene, it didn’t quite take off. This can be partly attributed to peoples’ reservation about letting their sweater function as an alarm, or a jacket be their visiting card. However, brands and corporations alike have understood the need for sophistication. The options available today are literally no joke.

Here are five wearable tech trends that we see growing by the minute.

1. Smartwatches: They’re here, and they’re on everyone’s wrist. Several consumers report that owning a fitness band makes them more likely to work out. Our brains are driven by a rewards system and we cannot help but rejoice when our activity band buzzes with excitement every time we get in those 10,000 steps. Also, they’re excellent for telling time.

   Evolved forms of smartwatches can be designed to work as SOS signals, to conduct group workouts even remotely and so much more! FitBit’s recent update now makes the band work as a period tracker, and it is only a matter of time before the Apple Watch becomes a quick interface for payments across the globe. What do smartwatches offer? Comfort, cool-nerdiness and a whole lot of style.

2. Shirts and outerwear: Nostalgia gets a new upgrade, with Levi’s iconic trucker jacket, revamped. The Commuter X jacket designed in partnership with Google connects to the phone via Bluetooth and can be used for everything from controlling music to getting directions while you drive.

Practicality cannot be left far behind. The jacket is machine washable once the snap device that is the actual wearable tech component is removed from it with an easy, you guessed it, snap.

The Athos Core series of workout shirts are a nifty, more data-intense replacement for smartwatches. For example, most good smartwatches today cannot be taken into swimming pools, but that’s not the case with apparel. They do cost upward of $350, which may be a sensitive consideration since people usually need more than one pair of workout apparel.

3. Pants: When the shirts can be smart, why should the pants be left far behind? That’s probably the theory behind the Nadi X Yoga pants. These pants are a personal yoga trainer, offering happy inputs for when you need to stretch out each muscle, and they can even prompt you to hold a pose for a given period.

We love these pants because as opposed to the usual monitor devices that collect more than they give out, these pants can be used in real time to train better. Thus, the benefits are obvious and instantaneous.

4. Shoes: Under Armour’s connected sneakers are not just monitoring devices. They can help you correct your gait and prevent running injuries caused by the wrong posture. Much like the yoga pants, we love that they offer support in the moment. Studies show that our likelihood of indulging in physical activity is far higher when we have company- one reason why music works. Wearables like these can help take that idea to the next level.

   Closer home in India, a product by the name of LeChal is able to offer GPS navigation in a shoe. While we’re certainly not looking to a future where we turn left while our shoe stubbornly goes right, the mild haptic feedback offered by LeChal is able to help us navigate while we actually look away from our phones, and at the roads.

5. Fashion that changes colors: With the Gen Zers on the scene and a growing crowd of people born into technology, brands like TwentyFour15 are counting on them to make their wearable dreams a reality. At the 2017 London Fashion Week, they debuted a collection that changes colors at the click of a button and even animates to music! No more buying clothes for all those themed weddings and parties over and over again.

   The multi-faceted use of such technology can turn people into walking billboards if that’s what the Gods of advertising so desire. In any case, we are looking forward to seeing clothes that perform tricks, even though we’re still quite fond of our reversible-sequined outfits to create the same magic.

Which wearable tech trend do you think is useful, futuristic, or even plain outrageous? Tell us in the comments below.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links:  Twitter, Pinterest, Instagram

---

 

Technologies Transforming Fashion Retail: The Good, The Bad and The Bizarre

Tags

fashion blog, fashion brands, fashion labels, freelance fashion designer, garment manufacturer, How can AI benefit the fashion industry?, innovation, messaging bots, Retail inventory management, startup fashion brands, sustainability, sustainable fashion, Sustainable fashion is no longer an option, Technologies Transforming Fashion Retail, technology, technology can help improve efficiency immensely, use of AI in fashion, virtual models

When an entire industry is focused on the singular idea of selling, every new innovation is often developed first to support it. Take the Industrial Revolution, for example. The discovery that quite a few manmade tasks could be done by machines instead improved production efficiencies, and gave us a chance to collectively make more and sell more in the same amount of time.

Today, we stand on the brink of yet another technological revolution that is set to change the way we sell. We are talking about Artificial Intelligence (AI), of course. For many of us, even a few years ago, AI as an idea meant a sentient robot is suddenly taking over our jobs and making slaves of us all. But, what we don’t realize is that AI is already here- in Gmail’s auto compose feature and an assistant that calls and makes appointments, to begin with.

Image courtesy: internetofbusiness.com

How can AI benefit the fashion industry, specifically on the retail front? Here are a few options you can explore today.

1. Retail inventory management: Today, we have access to SaaS-based inventory management systems for that can update inventory in real time. The logical next step is systems that can study massive amounts of data from past sales, both within the company and the market in general, plug in the spending patterns and come up with accurate numbers for inventory maintenance. Such a system can reduce the massive wastage we see today in the fashion industry.

2. VR and selling: Once the backend is sorted, you can shift your entire focus to the front, as Neiman Marcus has done in several of their experiential stores. VR enabled mirrors show customers products as they would look on them, along with suggesting combinations and filling the shopping bag with a single swipe. As more and more people look to retail stores as experience centers, technology allows us to catch up and stay one step ahead of customer expectations.

3. Virtual models: Now, this is one aspect that we are quite conflicted about. On the one hand, the use of digital renderings helps businesses display clothes on a variety of body types at a far lesser price than hiring a model for each body type. That said, do digital models set new standards for beauty that are downright unattainable. Businesses using digital models need to consider the implications of doing so, not just on their target demographic but also on the world and its perceptions at large.

4. Messaging bots: Conversations lead to conversions. Until now, it has been impossible to replicate the warmth of an in-store experience online. But with the arrival of intuitive bots that think and speak like human service personnel, this is no longer the case. Businesses using chatbots report a 70% rise in conversion, and that’s just in beauty alone. The message is clear- customers want to talk, and not necessarily with a real person, before making a purchase.

5. New materials on the block: Sustainable fashion is no longer an option, as we discussed in the first article in this series. Customers want it, and they’ll find a way to have it. Textiles today are all about focusing on the source and ensuring fair practices along the way. It isn’t so much about finding new materials to work with as it is about going back to those products that we never considered before, like hemp and bamboo.

6. Connected advertising: Another controversial aspect of retailing today is the trade-off between too much information and convenience. Customers often let sites install cookies and track their browsing for the sake of convenience. But businesses are either unable to leverage all of the information provided to them, or simply unable to protect this data sufficiently. The proof of this is in the very need for new GDPR guidelines that regulate the collection and use of data. That said, there’s no denying the fact that all of this information allows us to advertise to people who are much further along the buying funnel, thus helping us to convert them faster.

If there’s one thing to be said about technology in retail, it is never to overdo anything. When used correctly, technology can help improve efficiency immensely at every step of the way. Just a more efficient way of managing inventory and recycling can help save tons of clothing from going to landfills.

However, there is such a thing as taking it too far, and brands using technology must consider how their customers may perceive each of the new changes being brought in, and whether those changes will be accepted with delight or rejected entirely.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links:  Twitter, Pinterest, Instagram

---

 

 

The Changing Face Of Fashion: Building A Sustainable Supply Chain

Tags

Alternatives to commercial wool, Alternatives to cotton, Alternatives to Silk, Alternatives to synthetic textiles, building a sustainable supply chain, changing face of fashion, eco fabrics, fabric suppliers, fashion blog, fashion brands, fashion labels, fashion supply chain, freelance fashion designer, garment manufacturer, innovation, reduce wastage, startup fashion brands, sustainability, sustainable fashion

If there’s one retail industry that remains reasonably unaffected by rising prices and inflation, it is apparel. Everyone buys clothes, and the choice is often about which clothes to buy than regarding whether to buy them at all.

“There’s no such thing as too many dresses.”

“One cannot have too many shoes.”

These statements, often made in passing, are reflective of a global economy that rarely sees slumps, if ever. As an answer to ever-changing demands, fast fashion too has come into the picture, change collections six times a year.

However, there is the elephant in the room. And that elephant is squatting squarely in landfills across the globe, weighing trillions of tons, if not more.

As one of the economy’s driving forces, fashion has a responsibility towards adopting sustainable practices, and one way to do that is to build a supply chain that reduces wastage and improves efficiency. What’s more, customers today are starkly aware of the consequences of their buying habits- while they may or may not make fewer purchases, they are certainly looking out for labels that reduce their impact on the planet. Are you one of them?

What is a fashion supply chain? It encompasses everything that happens in the business to bring a product to the shelf for purchase. A supply chain includes design and manufacture, as well as logistics and transportation. In the landmark book titled ‘To Die For’ by Lucy Siegle, she says that this seemingly straightforward step has 101 sub-steps!

The trouble with apparel and sustainability usually begins with the numbers. One pair of jeans never harmed anyone, but one billion? This is why customers are rapidly turning to locally sourced, organic and sustainable clothing. Because today, we could really use a few drops in the ocean.

How can you, as a business, contribute to these efforts? By making your back-end more sustainable. Here are a few pointers to follow:

1. Have absolute control over your inventory. This is important not just for more sales but to be able to produce and market only as much as you can really sell. Overproduction is fast fashion’s biggest problem, but you can help solve that.

2. Offer customization options so that you can go into production on some products only after they have been purchased by the customer. This helps reduce the need for disposal and deep discounts which in turn cause wastage.

3. When you design, design a collection. So many private labels today struggle with trying to do too many things at once. The problem is that all of these things rarely ever fit together. Instead, a capsule for each season is easier to shop, moves more products off your shelves and can be mixed and matched to make several different outfits.

4. Denim are some of the most resource-intensive products to make. Some brands like H&M have started a denim exchange initiative that allows the cloth to come back into production once it has been sufficiently used. Likewise, Levi’s phased out PFCs and found more environment-friendly options to make their denim water repellant. What’s more, some brands are also making denim from shredded plastic recovered from our oceans.

5. Spearhead initiatives to get people to buy less, or to recycle more! As a business, this sounds counterintuitive, but H&M’s Conscious effort proves that it can work. By offering discount coupons for old clothes and a host of initiatives to use more recycled cotton, it is building both price and material efficiencies into its supply chains. By 2020, H&M aims to use only organic or recycled cotton in its production.

As you might have observed from some of these pointers, a sustainable supply chain cannot work in a silo. You need an action plan that works across all stages of the production and buying process. Take the initiative to get people to wear your clothes at least twenty times before throwing them out, a product of good quality.

Likewise, you can also become an advocate for your own clothes by encouraging reselling of unused products- become the marketplace for customers who bought your clothing but never used them.

Each of these actions demands that you make changes every step of the way.

Confused as to where to begin? Get in touch with us using our contact form, for a perspective on how you can make your fashion business more sustainable and friendly for years to come.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links:  Twitter, Pinterest, Instagram

---

 

Choosing Sustainability: The Changing Face Of Fashion

Tags

Alternatives to commercial wool, Alternatives to cotton, Alternatives to Silk, Alternatives to synthetic textiles, eco fabrics, fashion blog, fashion brands, fashion labels, freelance fashion designer, innovation, startup fashion brands, sustainability, sustainable fashion, Suzanne Lee, The fashion industry processes

Our December blog series is dedicated to exploring the trends and shifts on the fashion landscape that may be mere blips today, but have the potential to be a full-blown revolution very soon. Our first blog in the series discusses sustainable textile options.

In a TED talk that has since been watch close to a million times, UPS’s Aparna Mehta makes a strong case for buying less and returning even less of clothing. As it turns out, one man’s fashion is another man’s trash. This doesn’t, however, apply on the retail end of things alone. Some studies show that thousands of gallons of water go into making one denim outfit, quantities that we as a planet just cannot afford anymore.

Stella McCartney has come out and taken a stand against fast fashion. Other influencers are following suit. In this scenario, it is worth thinking about sustainable garments from two perspectives. One, sustainable clothing is better for the planet. Two, sustainable clothing really is the future for every fashion business, and the sooner you get started, the better it is for you.

Luckily for us, there are several alternatives to the textiles we now use, and most of them perform at par, if not better than, their traditional counterparts.

• Alternatives to Silk: Perhaps fashion’s guiltiest pleasure, and one that doesn’t get as much of a bad rep as using animal hide is the making of silk. Apart from the process itself, Human rights Watch reports that over 3,50,000 children are employed in the industry.  Luckily, some alternatives have been found, and they are soon gaining prominence. Jute silk and silk derived from other plant fibers are finding acceptance. Ahimsa silk is an Indian innovation of waiting for the silkworm to evacuate its silken residence before using the cocoons for their yarn. IndiaBride and The Ethical Silk Company are just a few brands that are pioneering the use of sustainable silk.

• Alternatives to Cotton: Cotton is one of the most resource-heavycrops to grow. The pesticides and insect repellants used for cotton production often stay in the environment and the soil for many decades to come. One way to reduce the impact of cotton growing is to use organic cotton. Fornow, it is fairly expensive. However, as with all organic product, a rise indemand can quickly increase the supply capabilities and reduce prices.California based Synergy clothing uses organic cotton, as well as cottonblended with help and bamboo to design their clothing. What’s more, they usenatural dyes and follow a fair-trade policy that keeps everyone in the supplychain happy.      

• Alternatives to Synthetic Textiles: Nylon, polyester,and acrylic are some of the biggest pollutants ever produced. Some reportssuggest that even washing these clothes can leech microplastics into our oceansand permanently change the quality of water. It is rather inconvenient, then,that synthetic textiles are also cheap and easy to mass-produce.  Making a switch away from synthetic clothing needs to be a conscious choiceacross the supply chain. Isolated efforts have begun to use bamboo, jute, andhemp as alternatives. Fabric made from these materials is often much morebreathable as well. The key, of course, is in generating enough demand.

• Alternatives To Commercial Wool: As a textile,wool has many benefits. It generates warmth, wicks away moisture and ishypoallergenic as well. However, commercial practice has driven wool-farmingtowards crowded shelters and animals with very little immunity. Ethical wool is obtained from animals that have been raised on a natural farmin humane conditions, which naturally increases the animals’ immunity andlongevity, as well as the quality of wool itself. Organic wool is often alsodyed with natural dyes, making it that much more suitable for people who areallergic to chemical dyes.

Which of these materials would you want to experiment with in your next collection? What would be your biggest hindrance to doing so?

---

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links:  Twitter, Pinterest, Instagram 

---

Adapting Streetwear Into Mainstream Fashion: The Women’s Casual Wear Edit

Tags

bold prints, brand consultant, fashion blog, fashion blogger, fashion brand, Fashion Business, fashion consultant, fashion designer, fashion trends, growing demand for streetwear in 2019, street fashion, Street wear trend spotting, street wear trends, Streetwear, Streetwear trend spotting, womensfashion, womenswear

Streetwear is taking the world by storm, and there may just come a time when it is impossible to find casual clothing without at least one street motif. In keeping with this newfound preference for all things street, designers are finding new and exciting ways to incorporate elements from streetwear into casual wear all around the world.

As a designer, is this what you’re trying to do as well? If so, this article is for you. We show you how different streetwear trends can be adapted into clothing items to design a collection.

The basic form and flow will give priority to casual wear, in keeping with the theme of this article and the fact that casual wear is one of the most highly sold collections anywhere in the world. The adapted elements will focus on streetwear trends as seen at the recently concluded fashion weeks.

1.    Top wear:

Key takeaways: Bold prints, ruffles, utility

Casual wear is supposed to be comfortable first. In keeping with this need, loose silhouettes are still here to stay especially when it comes to tops. On the streets this year, we saw some improvements made to the top as we know it. Interesting necklines and ruffles dominated the scene, but heavy prints were not far behind either.

For the first layer, both bralettes and mesh tops are an option. For those wanting sheer but not in the form of a mesh, translucent tops with organza and silk, done up with ruffles, add a feminine touch to the outfit.

For those layering up for the streets, chequered shirts, boyfriend jackets and bomber jackets in bright colors are all options. A chequered short can be used for covering up without feeling too warm, while a bright bomber jacket can brighten up a casual evening outfit to the mall.

2.    Dresses and Jumpsuits

Key takeaways: Gingham, form over length, loose and boxy

Dresses in gingham prints and sport style cuts are in this season. The length of the dress itself has taken a back seat, and more priority is given to the flow of the outfit. If a longer dress looks better, then so be it!

Drawing inspiration from the street scene are ruffles and boxy dresses. We saw a lot of boxy clothing on the runways this year, and what happened off of them is also reflective of people’s need for not being smothered by their clothes. Moreover, a boxy silhouette is much more forgiving, thus setting the stage for changing ideas about the ‘ideal body type.’

Those adding dresses to the collection can also think of exploring coordinates as an option. Coord clothing is stylish, offers scope for mixing and matching and can be bought together or as separates, making your collection that much richer. When in doubt, always include a jumpsuit.

3.    Bottom Wear

Key Takeaways: Flowy, denim, key detailing

The Levi’s X Justin Timberlake collection is proof that denim is the one thing that can forever keep coming back onto the fashion scene. The versatile fabric holds form exceptionally well, which is perhaps why one with a boxy top may choose a skinny pair of jeans to accentuate the outfit a bit more. The flower-power era trend of denim-on-denim is back as well, so it is time to bring out some jackets and shirts in denim as well.

Speaking of versatility, a flowing skirt is in demand too. Catching the subway train in a pencil skirt has finally frustrated people to the point where they want nothing more than to let it go. A skirt like this works as well with a cropped top as it does with a full shirt.

Those opting for outfits with form are choosing key detailing to go on the bottom wear that adds an extra element of both oomph and comfort to the outfit. Thigh high slits are not about sass anymore, and instead, have everything to do about striding through the footpaths of busy cities. Interestingly, we saw very few shorts on the streets this time around, perhaps in a bit to explore bottom wear options beyond the most ubiquitous.

If you’re designing your collections right now, which of these elements have you already managed to include? Which ones do you see scope for implementing even mid-design?

If you haven’t started yet, which trends would you like to pick up? Tell us in the comments below.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: Twitter, Pinterest, Instagram

---

 

The Growing Market For Streetwear Trends in 2019

Tags

blogging, bold branding, brand consultant, Cropped out, fashion biz, fashion blog, fashion brand, Fashion Business, fashion consultant, fashion designer, Gingham Gone Wild, Going Military, growing demand for streetwear in 2019, Neutrals, street fashion, street wear trends, Streetwear, Streetwear trend spotting, The hoodies

Now that we’ve put major fashion events behind us, it is time to get back to business as usual!

One common theme that stood out at Fashion Weeks this year is the adaptation of streetwear trends and motifs into what is typically high-end or luxury fashion. For example, Miu Miu experimented with colors that are usually considered outdoor. Around the globe, streetwear is translating into more than just athleisure, and in keeping with that, our November blogs explore how streetwear can be adapted into clothing lines.

Why? Because, from Louis Vuitton to H&M, everyone is going to the streets. Streetwear is highly adaptable, which is what makes its appeal so universal. And, streetwear is a way to make a powerful statement.

Remember, when it comes to influence as strong as streetwear, it is best to choose one or two elements and incorporate them into clothes than to go all out and design something that can only be worn to a Zumba class.

Photos: Phil Oh – Vogue

Without further ado, here are five streetwear trends that we are absolutely digging, both for their aesthetic value and for the business value they bring to the table.

1. Neutrals: Let’s start with some color or the lack of it in this case. Traditionally, streetwear has usually been dark, with bright accents in the form of a pocket patch or a bright shoe. However, in a nod to the high-flying millennials who are always on the go, streetwear is manifesting in colors such as whites, off-white, beige and tan. These colors are not just inconspicuous, they’re also easy to carry straight from a walk to a meeting.

In keeping with this trend, explore bomber jackets and loose pants in muted colors. We also recommend giving sweaters in these colors a try for those cities that need protection from all year long.

2. Bold Branding: This is the year of prints, and not just any prints. Brands that have a reasonable standing are making the most of fully printed outfits. The essence of streetwear is bold, loud expression which stems from a need for acceptance and a sense of community.

How can new brands leverage this trend? For one, out your logo front and center. Another aspect to explore in design is using your brand’s standard colors in your clothing as well. Be very careful while adapting this trend, as no one likes to be a walking billboard for someone else. However, if the end product looks stylish, people will lap them up this season.

3. Going Military: Some prints and styles just keep making a comeback every few years. In a way, these trends and pieces are timeless and add value to everyone’s collection. In streetwear, military prints and colors take the cake. Camouflage is not everyone’s cup of it, but it definitely makes a very bold statement.

A general rule of thumb when adapting trends like these is to remember that such prints usually attract a very niche audience who like, or have experimented with, these trends before. If you want to sell to a larger group, think in terms of fragmenting the trend a bit. Explore tank tops with camo detailing on the side, or a semi-formal shirt with camouflage prints at the collar and cuffs. Likewise, diversify the colors in the collection a bit with olives, muted blues, and even flat whites.

4. Gingham Gone Wild: Gingham, in its broadest interpretation, is checks. No one would look at the classic red and white prints and think of them as streetwear, but think of a checked shirt, and you know you’re on the right track.

Checks from the street are getting a fresh new upgrade with full outfits being designed in these patters. Think a formal peplum skirt, but with green and white checks. A dinner jacket with bigger checks ticks all the right boxes for a semi-formal event. In fact, we’re just waiting for the big entertainment events of the year to see some of these trends in action on celebs. After that, becoming mainstream is just a matter of time.

5. The Hoodies Are Back: Love them or hate them, there’s just something so comfortable about a hoodie! Summers scream for sleeveless ones thrown over, while winters could definitely use some detailing and bulk. A hoodie is the quintessential hip-hop costume, along with ankle boots. This year, the hoodies are in fashion again. Go bright with the colors, or do even bolder ones in varying lengths and cuts.

Everyone is buying a hoodie, so do you have enough options and colors to please all of them?

6. Cropped Out: When ankle pants made a splash a year ago, we knew that cropped ones were just a matter of time. Cropped pants were a huge hit on men at all fashion week street edits, and nude and earthy tones are here to stay. You can design cropped pants that don’t make people look like a hobbit- think clean seams and a slightly relaxed fit.

These are some of the streetwear trends we see being adapted into casual and formalwear for all genders this coming season. How many of these did you anticipate? Which of these surprised you? Tell us in the comments below.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: Twitter, Pinterest, Instagram

---

 

 

A new approach to sustainable fashion

Tags

Adidas zero waste soccer cleat, eco fashion, endlessly recyclable, ethical fashion, fair trade fashion, freelance fashion designer, recycle clothes, sustainability, zero waste fashion

The impact of fashion industry processes on the environment is increasing at an alarming rate. The world’s natural resources are being depleted at a rapid rate and cannot keep up with the growing demand for fast fashion. Water resources are one of the most heavily affected, with global demand for water exceeding supply in 2030 by as much as 40%. Fabric scrap and waste left over from garment manufacturing factories constitute 30-40% of waste generated by the textile and apparel industry.

Landfill of fabric scrap and waste left over

Sustainable fashion is the only way to overcome this crisis. Zero waste fashion, eco fashion, recyclable fashion, fair trade and ethical fashion are various forms of the sustainable fashion movement. Currently zero waste fashion is rapidly gaining traction amongst the fashion designer community.

Zero-waste fashion refers to items of clothing that generate little or no textile waste in their production. There are generally two strategies for zero-waste fashion:
1) Creative pattern making that uses 100% of a given material, and
2) Generating garments from remnant materials.

A recent example of sustainable fashion has been an initiative by Adidas the sportswear brand. With the “Endlessly Recyclable “Zero-Waste Soccer Cleat” , the company envisions a system where worn-out sportswear isn’t thrown away. Instead, it is broken down and remoulded with scrap material from other sources to create new products. The result is a product that can be recycled endlessly and prevent damage to the environment. Read complete article here.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion, the freelance fashion design studio for multiple product designing in apparels that caters to start-up fashion labels and growing fashion brands with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience. Twitter , Instagram , Pinterest

---

Its all about the Plaids – Trend Alert 2015

Tags

Buffalo plaid, Checkered pattern, fabric, fashion blog, freelance fashion designer, Fuel4Fashion, Gingum Checks, pattern, Plaids, Scotland tartan, tiretain, Virtual Fashion Design Studio

Plaids have a perennial charm in keeping men and women interested for years to have it as an essential part of their wardrobe. Plaid is a tartan pattern consisting of crossed horizontal and vertical bands in two or more colours in a woven cloth. The plaid design originated in woven wool clothes but now is made into all forms of materials.

Plaids have always been associated with Scotland because of the Scottish kilts worn by men in the 19th century and even now, during Scotland’s national festivals. The word ‘Tartan’ is derived from the French word tiretain which refers to a woven cloth. Tartan is often called as Plaid in North America; however, in Scotland plaid is a tartan cloth slung over the shoulder as a kilt accessory, or a plain ordinary blanket.   (Photo Credits: http://goo.gl/LBTJ4l ,http://goo.gl/o0sse1 ,http://goo.gl/3LgEgM )

Until the middle of the 19^th century, highland tartans were only associated with regional places as the tartan designs were produced by the local weavers using natural dyes mainly for the local people.

As the tartan pattern entered the American market, it became to be known as ‘plaid’, which originated as the Buffalo plaid. The Buffalo plaid was the red and black checkered pattern that was notably seen as an outfit for lumber jacks.

Princes Diana was one of the style icons in the 1980s and her sense of style and elegance also included some of the plaid patterns that became a part of every women’s dream. Michelle Dockery and Gwen Stefani also flaunted their versions of plaid that made less seem more.  (Photo Credits: http://goo.gl/qUb9nV, http://goo.gl/H3TqUf, http://goo.gl/HhVQnq )

Modern iterations on plaid.

Various interpretations of the regular plaid patterns were recently being used by fashion designers for the spring/summer ready to wear 2015 collection. While Creatures of the Wind and Emanuel Ungaro decided to go simple combining the plaid pattern with trousers and flowy skirts and crop tops, Bottega Veneta, on the other hand, gave plaid an unfinished and worn-in look.  (Photo Credits: http://goo.gl/KY1lxT, http://goo.gl/Af6Pkh, http://goo.gl/Y7c027 )

Diane von Furstenberg’s interpretation of the plaids had a charm that comprised of a woman’s appeal combined with her beauty whereas Tsumori Chisato presented an extraordinaire mishmash of colour and checks in varied forms that make us stop, stare and wonder. A more sophisticated and formal way was procured by Altuzarra in his checkered patterns, making it a new office wear trend.  (Photo Credits: http://goo.gl/pfrE83, http://goo.gl/Ek1jR3, http://goo.gl/Jk19ZF )

The origin of the plaid pattern is unknown even now, but its influence is visible all over even in today’s fashion world. Fashion designers keep finding different ways to combine a simple pattern with their flair and inspiration in every show and keep us intrigued and eager about what will be seen next.

Don’t forget to get inspired from our other blogs on Trend alert 2015 – Pocket dresses , High Slit Skirts and Classic polo look .

---

Supriya Ghurye is the founder and owner of Fuel4Fashion, the virtual design studio for apparels and surface patterns that caters to new and upcoming fashion design labels with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience with international labels and start-ups.

---

Classic polo look inspired from sportswear – Trend Alert 2015

Tags

apparels, fabric, fashion, fashion blog, fashion designers, fashion illustrations, freelance fashion designer, garments, polo collar, polo neck, Virtual Fashion Design Studio

In the 19th and early 20th century, tennis players ordinarily wore long sleeved white buttoned up shirt with flannel trousers and ties. This attire presented problems for the ease of movement during the play and created discomfort to the players. As tennis boomed, so did the demand for appropriate clothing increased. Then came into existence what were known as the polo shirts and thereafter they were being used in all forms of sports soon after their invention.

From being solely used in sportswear, later on the polo look also became an integral part of the classic casual attire for men and women both. They not only provided comfort but were also considered to be stylish amongst the working professionals.

Polo shirts have now become an essential part of the wardrobe of almost every woman as they are comfortable equally trendy. The polo look can be seen to be combined with various forms of clothing that interprets the style of every individual in a unique way.

(Photo Credits: http://goo.gl/EvzIrP, http://goo.gl/XaLr3J , http://goo.gl/0moc2y)

Many celebrities like Taylor Swift and Kate Middleton also used this upcoming trend in their attire and looked fabulous in this simple form of clothing. Kate Middleton on one hand, came up with a professional look in a polo neck while, Lauren Conrad William combined it with a skirt and presented a casual approach.

(Photo Credits: http://goo.gl/1xOofB , http://goo.gl/b8LwSI , http://goo.gl/fFkVVF)

Many designers were seen using the classic polo with various themes and styles in the Spring ready to wear RTW-2015 collection. As Ralph Lauren presented the open collar with a net skirt, making the outfit look elegant, Valentino chose a more textured fabric with a vibrant print for his theme.

(Photo Credits: http://goo.gl/eot5Uo , http://goo.gl/PMrJZa , http://goo.gl/4Zo4F5)

Some designers presented their polo look in various fabrics, sporting a relaxed casual look while others created semi formal silhouettes with the same polo neck.

(Photo Credits: http://goo.gl/uj5cui , http://goo.gl/WrWXNv , http://goo.gl/zofpw1)

This trend though simple, has been influencing and inspiring established as well as budding designers to come up with new and exciting ways to play around with this look. This look has become a classic and classics never change, they just evolve with time. This trend will keep on evolving and will become a part of every woman’s comfort zone.

Don’t forget to get inspired from our other blogs on Trend alert 2015 – Plaids, High Slit Skirts and Pocket dresses .

---

Supriya Ghurye is the founder and owner of Fuel4Fashion, the virtual design studio for apparels and surface patterns that caters to new and upcoming fashion design labels with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience with international labels and start-ups.

---

 

Influence of African tribal fashion on the main stream fashion

Tags

African tribal fashion, African tribes, apparels, Burundi tribe, colors, Donna Karen, fabric, fashion blog, fashion history, freelance fashion designer, garments, Indian Tribes, Masai tribe, Stell Jean, Teke tribe, trends, Venda tribe, Wadaabe tribe, Zulu tribe

Africa is one of those places that are still well known for their various tribes that are present in the continent. Just like India, Africa has also become an inspiration for designers to come up with new designs, styles and prints that symbolize these tribes.

According to history, the early African clothing was pieced together from art, oral histories and traditions that are still practiced by the present day tribal members. Men usually didn’t wear any clothing and instead chose to decorate their bodies with paints or scars. When they did wear, it mostly consisted of animal skins and bark clothes.

(Photo Credits: http://goo.gl/P1lGgU , http://goo.gl/P2GG7G , http://goo.gl/K919QM , http://goo.gl/BT5oIe)

Women on the other hand, are dressed according to their marital status. Women wear clothes made out of beads if they were unmarried to reveal their status, while the married women cover themselves completely.

(Photo Credits:http://goo.gl/7BIfY1 , http://goo.gl/xodmbh , http://goo.gl/bu9vuB )

The animal skin and bark cloth was worn in different way by every tribe. While some draped it, others stitched it on the sides. After the weaving techniques were developed, Raffin, the fiber of a palm plant, and cotton became the most commonly used materials.

There are various designers who have used the African tribes as their inspiration for various collections. Stella Jean being one of them has many collections that have been based on the tribal theme, each collection with their own unique silhouettes and drapes that describe the eccentric designer perfectly.

(Photo Credits: Stella Jean 2013- http://goo.gl/rlpqTD )

Donna Karen presented her interpretation of the tribal print with clean cut beige and black tones that depict the subtle side of tribal prints used in Africa, while Mara Hoffman and Jenny Kee present their style in an explosion of colors combined with minimalist and extravagant usage of accessories respectively.

(Photo Credits: http://goo.gl/SU935v , http://goo.gl/rfNIrP, http://goo.gl/5wPlIu)

To find inspiration, designers have been exploring the ends of the Earth and beyond. They keep exploring continents to discover new cultures and traditions that were unknown off previously, to provide us with something new and exciting every fashion season.

---

Supriya Ghurye is the founder and owner of Fuel4Fashion, the first virtual design studio that caters to new and upcoming fashion design labels with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience with international labels and start-ups.

---