Fashion is probably the last thing that comes to one’s mind when thinking of South Africa. But this pre-conceived notion of South Africa is very deceptive. In fact, South Africa is one of the looming industries in the world and every big international label is ready to set foot into this subcontinent mainly due to its increasing global prominence. The unique combination of highly sophisticated infrastructure with its emerging economy, South Africa has given a huge market for strong entrepreneurial and other dynamic investment.
The Cape Town Fashion Week held on July 2011 gave this town a new glamour and it got raised to one of the prominent fashion centrals of the world. Another eye-striking event that changed the face of South Africa to the world is the Global Language Monitor organized last year. Cape Town and Johannesburg both made it on the list of Top 30 Fashion Capitals of the world at the global language monitor, at 23, 25 respectively, between the fashionable cities of Rome, Buenos Aires and Prague. Also to increase the importance of South Africa as the new fashion central, many multinational brands are setting foot in South Africa.
Despite choosing the continent’s robust retailers, many of which have been loyally and consistently serving the people of SA for their entire lifestyle, many international brands are cementing their units here and are importing goods from Europe, Asia to nearly 45% duty.
Having said that, it doesn’t mean that South Africa is neglecting their indigenous designers. Fab.com launched its South African design Pop-up shop which is mainly a virtual boutique of some of the unique retailers of 25 South African designers. The collection will hosts home accessories, jewelry as well as apparels. It was unveiled at a special occasion in NYC after consolation with South African Consulate General.
What do you think about this new fashion destination? Tell me at the comments section.