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Fuel4Fashion

~ The official blog of Supriya Ghurye, Founder of a niche Freelance Fashion Designer Agency & Brand Consultant helping international start up fashion labels and growing fashion brands to plan and create great products from concept sketches to final launch.

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Tag Archives: wearable tech

Wearing Your Technology On Your Sleeve: The Wearable Tech Trends That Are Driving Fashion

27 Thursday Dec 2018

Posted by Fuel4Fashion in Emerging Trends

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fashion blog, fashion brands, fashion labels, Fitbit smart watches, freelance fashion designer, garment manufacturer, How can AI benefit the fashion industry?, innovation, LeChal, Levi's the Commuter X jacket in partnership with google, messaging bots, Nadi X Yoga pants, Retail inventory management, startup fashion brands, sustainability, sustainable fashion, Sustainable fashion is no longer an option, Technologies Transforming Fashion Retail, technology, technology can help improve efficiency immensely, use of AI in fashion, virtual reality, wearable tech

The Internet of Things runs on one core principle- everything that can be connected must be connected. While the ethical concerns of such tech innovation are hotly debatable, let us shift our focus to the practical considerations and use of technology in wearable fashion.

Back in 2015, when wearable clothing made an appearance on the scene, it didn’t quite take off. This can be partly attributed to peoples’ reservation about letting their sweater function as an alarm, or a jacket be their visiting card. However, brands and corporations alike have understood the need for sophistication. The options available today are literally no joke.

Here are five wearable tech trends that we see growing by the minute.

  1. Smartwatches: They’re here, and they’re on everyone’s wrist. Several consumers report that owning a fitness band makes them more likely to work out. Our brains are driven by a rewards system and we cannot help but rejoice when our activity band buzzes with excitement every time we get in those 10,000 steps. Also, they’re excellent for telling time.

    Evolved forms of smartwatches can be designed to work as SOS signals, to conduct group workouts even remotely and so much more! FitBit’s recent update now makes the band work as a period tracker, and it is only a matter of time before the Apple Watch becomes a quick interface for payments across the globe. What do smartwatches offer? Comfort, cool-nerdiness and a whole lot of style.

  1. Shirts and outerwear: Nostalgia gets a new upgrade, with Levi’s iconic trucker jacket, revamped. The Commuter X jacket designed in partnership with Google connects to the phone via Bluetooth and can be used for everything from controlling music to getting directions while you drive.

The Commuter X jacket designed in partnership with Google

Practicality cannot be left far behind. The jacket is machine washable once the snap device that is the actual wearable tech component is removed from it with an easy, you guessed it, snap.

The Athos Core series of workout shirts are a nifty, more data-intense replacement for smartwatches. For example, most good smartwatches today cannot be taken into swimming pools, but that’s not the case with apparel. They do cost upward of $350, which may be a sensitive consideration since people usually need more than one pair of workout apparel.

  1. Pants: When the shirts can be smart, why should the pants be left far behind? That’s probably the theory behind the Nadi X Yoga pants. These pants are a personal yoga trainer, offering happy inputs for when you need to stretch out each muscle, and they can even prompt you to hold a pose for a given period.

Nadi X Yoga pants as a personal yoga trainer

We love these pants because as opposed to the usual monitor devices that collect more than they give out, these pants can be used in real time to train better. Thus, the benefits are obvious and instantaneous.

  1. Shoes: Under Armour’s connected sneakers are not just monitoring devices. They can help you correct your gait and prevent running injuries caused by the wrong posture. Much like the yoga pants, we love that they offer support in the moment. Studies show that our likelihood of indulging in physical activity is far higher when we have company- one reason why music works. Wearables like these can help take that idea to the next level.

    Closer home in India, a product by the name of LeChal is able to offer GPS navigation in a shoe. While we’re certainly not looking to a future where we turn left while our shoe stubbornly goes right, the mild haptic feedback offered by LeChal is able to help us navigate while we actually look away from our phones, and at the roads.

  2. Fashion that changes colors: With the Gen Zers on the scene and a growing crowd of people born into technology, brands like TwentyFour15 are counting on them to make their wearable dreams a reality. At the 2017 London Fashion Week, they debuted a collection that changes colors at the click of a button and even animates to music! No more buying clothes for all those themed weddings and parties over and over again.

    The multi-faceted use of such technology can turn people into walking billboards if that’s what the Gods of advertising so desire. In any case, we are looking forward to seeing clothes that perform tricks, even though we’re still quite fond of our reversible-sequined outfits to create the same magic.

Which wearable tech trend do you think is useful, futuristic, or even plain outrageous? Tell us in the comments below.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links:  Twitter, Pinterest, Instagram


 

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3-D Printing Becomes Haute Property

29 Thursday Oct 2015

Posted by Fuel4Fashion in Technology & Innovation

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3D printing, additive manufacturing, fashion innovation, fashion technology, tech in fashion, wearable tech

3D printing technology is making its presence felt in the fashion industry with an increasing number of new designers experimenting with wearable designs made using 3D printers. In 2011, 3D printing made waves in the fashion industry when TIME Magazine named Iris van Herpen’s 3D printed dress one of the greatest inventions of the year. She presented two more designs in 2013, followed a few months later by Michael Schmidt and Francis Bitonti, who designed a 3D printed dress for burlesque icon Dita Von Teese. While this classifies itself as art, many new designers like Nadir Gordon are embracing the technology as the fashion technique of the future. At the same time, technology has evolved to give 3D printed materials fabric-like feel and finish. With this, 3D printing is moving out of the realm of the jewelry and accessories designers and into mainstream fashion garments.

3D technique used for Gordon's swim suit collection(Image Source: http://3dprinting.com)

Gordon’s swimsuit design comprises of 14 parts separately printed and fused together to get the final garment. The total production time was 70-90 hours. Definitely not something for mass production right now, but the future will see faster printers and easier 3D conversion techniques to improve the speed. This year, Paris Fashion Week saw the unveiling of a completely wearable dress that prints in one single folded piece. Created by designers Jessica Rosenkrantz and Jesse Louis-Rosenberg using Nervous System’s 4D printing system and produced at Shapeway’s New York City factory, the dress comprises of thousands of panels connected by hinge joints, which adjust to the body shape as it is worn.

Collection created using Using Kinematics – Nervous System’s 4D printing system (Image Source: http://www.shapeways.com)

Using Kinematics – Nervous System’s 4D printing system that creates complex, foldable forms composed of modules – designers Jessica Rosenkrantz and Jesse Louis-Rosenberg created a completely wearable dress that prints in one single folded piece. It is made of thousands of panels connected by hinge joints and fluidly folds and conforms to the body as it is worn.

Fashion design student Danit Peleg has created another wave by designing a collection without even having knowledge of additive printing, which is the technology on which 3D printers presently work. Her collection of dresses, tops and skirts have contemporary lines and look like clothes that can be worn. Although it took her 2000 hours to create the entire collection, she has raised interesting questions about whether the future of fashion will pass on to the masses or remain in the hands of select brands as it is today.

Danit Peleg collection of dresses, tops & skirts using 3 D printing technique(Image Source: http://www.sculpteo.com)

Kristina Dimitrova, whose Interlaced show brings together pioneers from the technology frontiers of fashion, believes that the fashion industry is increasingly accepting the embrace of technology and will see the two entwine in the future. Already major accessories brands like Heart & Noble and Exocet are featuring 3D printed creations, while Electroloom, another brand at the forefront of 3D printing, is in the process of printing fabric that can be directly used for garments. As designers start using 3D technology, manufacturers would look at ways to create more breathable wearable materials, says Shapeways’ Duanne Scott.

The technology implementation itself is very interesting. The core of 3D printing technology is known as AM or Additive Manufacturing. This involves adding layers upon layers of material to form the 3D shape, based on the 3D diagram or design provided, which is created from the sketches. Within AM a variety of techniques can be used to achieve different results for different materials. The various AM techniques include:

– Stereolithography (SLA): using liquid photopolymer resins and UV light

– Selective Laser Sintering (SLS): using non-metallic powdered laser sintering material

– Direct Metal Laser Sintering (DMLS): similar to SLS, using metals

– Fused Deposition Modeling (FDM): using liquid metal extrusion through tiny nozzles

– Polyjet: spraying through multiple nozzles forming layers, and

– Binder Jetting: spraying liquid polymer to bind powdered material

(Source: http://www.shapeways.com )

This is extremely useful for rapid prototyping of designs and allows designers to see what the final product would look like in a matter of hours.
Why would new generation fashion designers be enamored with a technology that is still a few years away from mass adoption? The potential of its applications is enormous, and it can speed up the ready-to-wear fashion market significantly. Another key element is the fact that while customization of couture involves significant cost, it is next to nothing for 3D printing since it only involves modifications at the design level, without affecting material utilization or consumption.

However, the challenge that 3D technology faces is the question of potential counterfeiting. Since 3D technology recreates a shape, it is easy to replicate a design by a brand and pass it off as the original. Though the current capability to copy and mass produce using this technology is limited, its adoption in mainstream fashion will simultaneously raise the counterfeiting issue as well.

While these questions will continue to arise as every new technology makes its presence felt, 3D printing promises to bring new life to fashion design and the industry as a whole. With the parallel growth of technology in areas such as wearables, we might soon be wearing entire devices printed to our specifications and measurements. This is an exciting space to watch and new developments are expected to accelerate in coming days, even though it may be some time before 3D printed clothes actually reach critical mass and therefore become available to customers.


Supriya Ghurye is the founder and owner of Fuel4Fashion, the freelance fashion design studio for multiple product designing in apparels that caters to start-up fashion labels and growing fashion brands with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience. Twitter , Instagram , Pinterest


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