Before we state anything else, let us say this- cherry red is the new color of the season for SS 19. When Prada and Salvatore Ferragamo go overboard with it, we know there’s good reason to start using it in our collections too.
Which brings us to the other thing we love about London Fashion Week in general, and this year in particular. Unlike the clean-cut lines and definitions of other showcases, LFW is all about leveling the playground and providing equal opportunity to both established designers and newcomers alike. This is why so many new trends come forth here- it is just a different perspective.
Here are some key lessons from LFW that all retailers can follow:
- Bending, not breaking the rules: Halpern Quinn is all about sequins, but other shiny things can follow suit as well. Burberry is known for their iconic checks, but they can be adapted. Brands are very conscious about moving away from their statements entirely, but they do know how to play within the boundaries and create something unique. In fact, this is what sets a good brand apart from the rest- the ability to see itself with stark clarity.
- A touch of nostalgia: New doesn’t always mean doing away with the old. For Victoria Beckham who marked a decade of her collection at both NYFW and LFW, the choice was clear. Nostalgia in motifs and elements can be an excellent way to rehash an old collection and make something new and spectacular.
- Not too streety: Street styles are great- they’re comfortable, cozy and very easy to maintain. However, fashion houses at LFW disagree. They did their best to take clothing away from the streets and into couture without losing the very aspects that make street-style so desirable. Looks like the time has come to put street-style and athleisure together, and let the good clothes be as they are.
- The loud colors: A Londoner, until yesterday, would never be caught in a bright coat. Indeed, a black or a tan overcoat is a wardrobe staple that never goes wrong. Blame it on the political circumstances in the world, but everyone wants to express themselves today. True to London style (where coats, let’s admit it, are needed ten months in a year), the overcoats are getting brighter and chirpier, not to mention bolder. Yep, time to get spotted on the Underground.
- The full look: Not so long ago, the real intent behind a fashion week was to showcase individual pieces, heavily dressed up. Patrons would then face the challenge of taking the different elements and creating their own looks with them. Either people are bored in general, or online shopping has done its bit, but shoppable looks are all the rage this season. You might do well to design a collection with a few different complete looks than to leave it to the consumer to mix-and-match. Fashion as a form of self-expression is, for one, giving up the hot seat to fashion for comfort and speed.
Meanwhile, we’re not done yet! What is a fashion week if we don’t give you the lowdown on the designers we loved, and hopefully you did too? Here are a few that stood out.
- J.W.Anderson: One of the few street-styles we saw on the runway, and yet, here’s a collection that manages to look so chic! We’re in the same league as mesh any day, and we know it is good when we have these looks for a company.
- Christopher Kane: Form meets high fashion in this collection for so many different body types. We can already see the boxy mini dress on a tall woman, and the warrior suit is a must-have for the power dresser who makes a statement at work and the after-party.
- Burberry: We’d die of nostalgia if we didn’t spot at least one piece in the Burberry collection with the trademark lines and colors. Luckily for us also, Burberry is going experimental- with colors and form. Needless to say, this is one work wear collection people will be waiting for. The proof is in the reinterpreted animal prints.
- David Coma: Never one to shy away from bold silhouettes, this one. Can just a juxtaposition of black and white give rise to such stunning outfits for work and beyond? David Coma’s collection proves that it indeed can. We love that cutout details are making a comeback. Nostalgia, anyone?
- Erdem: Making a point on the shoppable looks we mentioned above, Erdem’s collection is one that you can walk off the runway and onto the streets in. We love the high-waisted pants so reminiscent of a tuxedo, and the more feminine outfits with stunning details. The fascinators, we’d probably save for the next royal wedding.
- Victoria Beckham: posh spice meets everyday woman, and that’s where Beckham’s magic lies. Her clothes are as easy to pull off as they are elegant, and that’s why we’re rooting for them.
- Mary Katrantzou: Bohemian prints have the uncanny ability of looking good on all clothes. Mary’s collection is perfect for workwear as separates, and to the Met Gala alike.
Which of these business trends do you see as easy to adapt for your brand? Tell us in the comments below.
Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: Twitter, Pinterest, Instagram