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Adidas zero waste soccer cleat, eco fashion, endlessly recyclable, ethical fashion, fair trade fashion, freelance fashion designer, recycle clothes, sustainability, zero waste fashion
The impact of fashion industry processes on the environment is increasing at an alarming rate. The world’s natural resources are being depleted at a rapid rate and cannot keep up with the growing demand for fast fashion. Water resources are one of the most heavily affected, with global demand for water exceeding supply in 2030 by as much as 40%. Fabric scrap and waste left over from garment manufacturing factories constitute 30-40% of waste generated by the textile and apparel industry.
Landfill of fabric scrap and waste left over
Sustainable fashion is the only way to overcome this crisis. Zero waste fashion, eco fashion, recyclable fashion, fair trade and ethical fashion are various forms of the sustainable fashion movement. Currently zero waste fashion is rapidly gaining traction amongst the fashion designer community.
Zero-waste fashion refers to items of clothing that generate little or no textile waste in their production. There are generally two strategies for zero-waste fashion:
1) Creative pattern making that uses 100% of a given material, and
2) Generating garments from remnant materials.
A recent example of sustainable fashion has been an initiative by Adidas the sportswear brand. With the “Endlessly Recyclable “Zero-Waste Soccer Cleat” , the company envisions a system where worn-out sportswear isn’t thrown away. Instead, it is broken down and remoulded with scrap material from other sources to create new products. The result is a product that can be recycled endlessly and prevent damage to the environment. Read complete article here.
Supriya Ghurye is the founder and owner of Fuel4Fashion, the freelance fashion design studio for multiple product designing in apparels that caters to start-up fashion labels and growing fashion brands with a diverse portfolio of design services. She is a member of the Cherie Blair Foundation’s Women Entrepreneurship Program and has over a decade of fashion industry experience. Twitter , Instagram , Pinterest
