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~ The official blog of Supriya Ghurye, Founder of a niche Freelance Fashion Designer Agency & Brand Consultant helping international start up fashion labels and growing fashion brands to plan and create great products from concept sketches to final launch.

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Tag Archives: apparel

Guest Blog: How to Use your Passion and Education to Start a Fashion Business

05 Wednesday Dec 2018

Posted by Fuel4Fashion in Guest Blogger

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Tags

apparel, business plan, fashion blog, fashion industry, garment manufacturing

Thanks to the support and encouragement of our readers, the Fuel4Fashion blog now has a growing tribe of followers on various social media platforms, from across the world. We have tried to keep giving all of you insights into what is trending in the industry and build up Fuel4Fashion as the go-to place for getting an idea of emerging global fashion trends as well as insightful information about the fashion industry.  In order to bring more quality content from the fashion industry to the community, we are now re-starting our guest blog section. This will feature articles on topics similar to the ones we have been bringing you, but from a variety of authors from the field of fashion. Today we bring you this interesting article from NewThread. – Supriya

Starting a fashion business seems all glamorous from the outside but generally, it’s just time-consuming sessions of never-ending work.

Take for example launching your own private label clothing brand.

Your first inclination would be to find a custom clothing manufacturer overseas. You need to find a reliable factory, and send thousands of dollars halfway across the world. You need to find a shipping agent if the factory is too small to help you in that regard. You need to find relevant quality inspection people as well.

The challenge of sourcing clothes is even more exacerbated when your budget doesn’t cover traveling a few thousand miles away. Just take a look at all the processes involved when you’re planning on manufacturing your apparel:

Many entrepreneurs think that the right amount of passion is enough to fuel their business into being successful but that’s hardly the case. So, to guide you through this journey, here are some tips that will help you create a successful fashion business.

  • Discover your passion

The key to any successful business is definitely patience and dedication. But in order to find that will, you’ll have to first be sure of what you really want to do. It is essential to keep in mind that the world of fashion and apparel is extremely competitive, and at times merciless. Know the ins and outs of the industry and only get going if you’re sure about what you want to do.

  • Education and Research

The apparel industry is huge and as days pass by, its branches seemed to have grown out even more. There are several different ways of sourcing, manufacturing, selling and what not.

I’d suggest you to first find out about the types of business within this industry. For example; you could be a wholesale clothing supplier, an online private clothing brand, a t-shirt printer, the possibilities are endless.

Read articles about your favorite fashion brands and apparel companies online and get to know about what’s in trend nowadays by reaching out to Fashion Design Studios like Fuel4Fashion. If you already have proper knowledge though through online courses or maybe even your college degree, then you’re already a step ahead!

It is essential to decide what you want to pursue choose the one that fits perfectly with your plans and skills.

  • Understand the demand in the market

Innovation is greatly appreciated when it comes to fashion. The more unique your products are, the more customers you lure in. Otherwise, why would they bother buying your products when there might be hundreds of other potential sellers out there?

Since fashion is diverse, it’s better if you target a certain niche. Think about what age group you are more comfortable with. It could also be just catered towards one gender or the other. There are a lot of aspects to keep in mind when choosing your target customers. Consider the socio-economic and psychological aspects as well when deciding on a target market.

Along with your customers, you’ll also have to pay attention to your products. Be thorough when it comes to the product. Ensure that your product is both comfortable and trendy while being reasonable in price. If your product doesn’t stand out or is of poor quality, your business is less likely to not gain any profit. It is very crucial to understand the competition of the industry and also the importance of marketing throughout your business.

  • Determine your skills and contacts in the fashion industry

It is almost impossible to run a business alone. If you want to a successful entrepreneur, you’re expected to have strong relationships with influential people in the fashion industry. Aside from that, some traits and skills are also needed to turn you into the perfect businessman. 

Note down your strengths and weaknesses when it comes to business. This will help you figure out where you need additional help and where you don’t. A degree in fashion might provide you the knowledge but it isn’t enough to run a company. Time management, financial management, leadership qualities etc. these all are very important skills that complete a business owner. Thus, before starting a business, it’s essential to assess your skills.

As mentioned above, you can’t run a company alone. There are many sectors in a company and if you feel overwhelmed, take advice from someone who is already in the clothing business. If possible, make someone more experienced, your partner who can guide you through the common mistakes.

Slowly but steadily branch out your departments: PR, stylists, photographers, accountants, etc. Don’t worry if you don’t have these contacts, you can visit fashion events to collect more information.

  • Make a business plan

A business plan is mainly a statement that records your business goals. This is the most important part of your business. Estimate your total expenses and sales per year through costing and create a minimum budget that would be required in order to get the business running.

A good business plan not only helps the entrepreneur to set a target and take the necessary steps in order to make it possible, but it also aids in achieving both the long term and short term objectives of a business that makes it successful.

There are many ways you can fund your company. Few of them are mentioned below-

  1. Money from investors (also known as venture capitalists). They will also become owners of your business and get some percentage of your profit.
  2. Long term loan from a bank which is considered as non-current liabilities. These types of loans can be paid after a year or more (with interest). Taking long term loans will not decrease your current ratio (current assets/current liabilities)
  3. Short term loans. You’ll have to repay these loans with interest within a year or less.
  4. Money from family and friends.

However, keep in mind that it is important to keep a balance between your debts and incomes. Taking too much loans can drive your business to bankruptcy.

  • Making your product

If you’re going for private label business or want to manufacture your own products, you’ll have to look for a manufacturer first. If you’re just starting out, find a manufacturer who has a low MOQ (Minimum Order Quantity) since it’s not a very good idea to start off with a huge manufacturing order when starting your business. Here’s an infographic to make it easy for you to understand how the process will work.

Once you’re ready to start sourcing, here are five ways you can source your clothing.

  • Selling your products

This is another aspect that depends truly upon what sort of business you have. If you want to e-commerce seller, you’ll have to make sure your products stand out among all the others. You can also look for distributors that are interested in selling your products and are perfect for your clothes and fashion. Look into what is popular in the country you will be selling. Blank t-shirts for example, are universally popular for the most part.

You have a whole lot of opportunities when it comes to a fashion business, make sure to use these wisely and make the most of it. Attending events or trade shows might help you to promote and sell your products. Other than that, take orders from distributors or clothing stores and print catalogs for them.

It is also essential to establish a good rapport with bloggers and influencers that can bring attention to your brand.

The fashion and apparel industry has more to it than it lets on so beware of the challenges that it throws your way. This is where marketing comes in. A good marketing technique can allow your sales to go sky high.

Research your target market and conduct surveys to understand how you would attract a fair amount of customers. Listen to what your customers say. Reviews are very important and do not hesitate to ask for your customers’ feedbacks before making any major changes to your products.

A successful fashion business consists of the perfect balance between passion, skills and knowledge. It is very crucial to plan out your every step and know that there’ll be a lot of challenges to overcome. Let your passion and determination lead your way into a successful fashion business!


Writer Bio: Yusuf Ahmed is the chief supply strategist at NewThread. NewThread helps businesses establish an apparel supply chain here in Bangladesh, by sourcing the right factory for the product from our network of certified factories, following up with inspection and shipment.


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Women’s Workwear Trends in India: The Demand For Better Formals Is Here!

14 Thursday Jun 2018

Posted by Fuel4Fashion in Styles & Trends

≈ Leave a comment

Tags

Allen Solly, apparel, brand consultant, design collection, fashion, fashion brands, Fashion Business, fashion consultant, fashion designer, fashion entrepreneur, fashion startup, formal jackets, formal shirts, formal wear, Fuel4Fashion, Indianfashion, Park Avenue, Van Heusen, womensfashion, workwear

Until very recently, a few niche brands in the Indian market such as Allen Solly, Van Heusen, and Park Avenue have been the go-to options for picking western formalwear. Collections usually range from formal pants and skirts to jackets and shirts.

However, for the more discerning Indian woman, the choices in western formalwear were limited, to say the least. Even though aggregators like Shoppers Stop and Lifestyle began offering their in-house western formal collections, they have rarely been adventurous with their choice of clothing.

Today, the work culture around the world has changed, and India is no exception. Depending on the role they play, the local weather, the degree of comfort required and even how much they travel, women are choosing to dress in a variety of different clothes. Let’s look at the evolution of formal western wear for women here and save the discussion on Indian Ethnic Workwear for a separate article.

Here are some styles that have caught our eye.

  1. The Shirt with A Twist: Gone are the days of boring formal shirts, whose best feature was often a ruffle or two around the button line. Today, shirts with lace trims, flowy sleeves and a relaxed vibe are in. Brands building a woman’s formal collection must now keep in mind the fact that many women prefer a relaxed fit, and limit a snug fit blouse to suits only. (Philip Lim, Image Source: Vogue)

Interpretation of standard formal wear shirt for working women

The Shirt with A Twist

 

  1. Statement Pants: Including that quintessential black trouser in your collection? Well, redesign it, or drop it, because no one is doing quintessentially with pants anymore. Wide-leg trousers are making a comeback and culottes are completely acceptable as formalwear. Think in-prints like floral and gingham. Today’s Indian woman knows how to blend comfort with a statement. (Chloe, Image Source: Vogue)

Gingham checks formal pants for working women

Statement Pants

 

  1. A Midi Skirt: And we’re not talking about the pencil skirts with a slit anymore. Very few women, if any, prefer sitting through endless hours of meetings and calls in skirts that ride up and down on a whim. Instead, an A-line skirt that falls just around the knees is the preferred piece. As always, embellish. (Chicwish, Image Source: Chicwish)

A working women midi skirt for office use

A Midi Skirt

 

  1. The New Formal Dress: Black isn’t the only formal tone anymore. In Indian summers, it would be anyone’s worst nightmare to have to step out in something black. Instead, keeping our tropical sensibilities in mind, the formal dress has evolved to be a flowy garment with one fitted element to bring it all together. (AND by Anita Dongre, Image Source: AND)

The new formal dress for working women

The New Formal Dress

 

  1. Blazer 2.0: What does it take to brighten up the existing wardrobe? A new jacket, of course! Most cities in India barely inspire suiting up. However, some cities like Delhi are known to have harsh winters while Bangalore is known for its year-round need for jackets. Brands like H&M are beginning to evolve to meet this very need, and you’d do well to rethink what a jacket should be. (H&M, Image Source: Vogue)

Working women's blazer

Blazer 2.0

 

  1. The Indian-Western Piece: This could be anything from Ikat culottes to a long line Kalamkari formal dress. India has a rich heritage of looms and fusion brands such as Bombay Paisley are tapping into the growing demand for clothes that let you breathe, and also look stylish and elegant at work. Incorporate a few of these elements into your designs, giving first priority to comfort. (Bombay Paisley, Image Source: Tatacliq)

Indowestern work wear for women

The Indian-Western Piece

What other pieces do you think would make a splash on the western formalwear scene? Tell us in the comments below.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: Twitter, Pinterest, Instagram


 

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Our guest post about techpacks on Sqetch

26 Wednesday Oct 2016

Posted by Fuel4Fashion in Fashion Industry Processes, Guest Blogger

≈ 1 Comment

Tags

apparel, apparel production, Bill of material, fashion, fashion brand, Fashion Business, fashion designer, fashion illustrations, fashion label, fashion sketches, fashion startup, garment flats, garment manufacturing, grading, measurement chart, patterns, produce fashion apparel, sizing, startup fashion labels, technical design, technical designer, technical specifications, techpack, what is a tech pack

Recently Sqetch invited us to contribute to a blog on Techpacks along with the few other talented designers, since we’ve been doing client projects on these for the past few years. The blog from Sqetch is now live and can be found here. Do read through it!

You can read one of our earlier blogs on techpacks which was also greatly appreciated.

Feel free to connect with me if you have any questions regarding techpacks or need any assistance in creating few for your new collection.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: Twitter, Pinterest Instagram


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What is a Tech Pack and How to Create One…

14 Monday Dec 2015

Posted by Fuel4Fashion in Fashion Business, Fashion Design

≈ 3 Comments

Tags

apparel, apparel manufacturing vendors, apparel production, Fashion Business, fashion designers, fashion illustrations, fashion startup, garment, garment files, garment manufacturing, measurement charts, patterns, sizing, start up fashion brands, start up fashion labels, style, technical design, technical designers, technical specifications, technology, techpack, what is techpack

Anybody looking at the fashion industry from the outside sees a lot of creativity and glamour. But behind the glitzy glamor and the creative capabilities lies a tremendous amount of hard work and effort. Those of us who enter the world of fashion entrepreneurship soon realize this. Fashion design does not just start and end at the drawing board. Just like a beautiful monument without plans detailing every minute element, or a race car without an exact engineering drawing, garments cannot move from the concept to the production stage without a tech pack.

What is a tech pack? It is to a fashion designer what a building plan is to an architect – a complete map of the product to be created. A tech pack essentially converts your design from a dreamy concept into a practical piece of clothing that can be produced, in small or large quantities. It tells a garment manufacturer what elements need to be included and where, the type, quality and dimensions of the fabric and other elementsTunic techpack for a women's casual wear brand showcasing technical details of the garment.

Tunic techpack for a women’s casual wear brand.

A good tech pack consists of a combination of images and measurements, made in such a way that every detail of the garment is captured. It usually consists of:

  • The flat sketch of a garment from front and back, with close-ups of the complicated sections
  • Details for the stitching, fabric, trims and embellishments. This may include details of the suppliers as well, and can include a swatch of the fabric as well as samples of the embellishments such as lace, buttons, etc.
  • Measurements of all the important dimensions including the size of any added portions or cutaways.
  • Details of the embroidery, print, patterns and labels to be used.
  • Packaging instructions

With a tech pack, a designer need not be present during the entire manufacturing process, and the garment manufacturer can execute production of the sample and final order to specifications. Be sure to include as many details as possible. A good tech pack will help you with grading, pattern making, calculating cost and yield of the material and determine your approximate cost of production.

At times, modifications may be required due to technical constraints in the production process. These changes are incorporated in the tech pack and the new one is used, just as building plans may change marginally when construction is in progress to account for unforeseen obstacles. Keeping the tech pack updated ensures everyone has a clear idea of what needs to be done.

Unlike fashion design concepts, tech packs are purely technical tools with strict guidelines. However, it is essential for any designer to be able to create a tech pack, so that you know the intricacies of the design. This makes it easier for you to guide the factory and ensure that the garment created meets your requirements. You can create a tech pack using tools like Adobe Illustrator, or work with a technical designer like Fuel4Fashion, who will convert your sketches and concepts into production-ready tech packs.

With a tech pack, you are now armed and ready to convert your concepts into a physical garment that the world can wear and flaunt. If you need any help, do get in touch with me at here with your queries.


Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer, Sourcing and Manufacturing Consultant helping fashion brands to plan, design and develop new collections with small quantity garment manufacturing. Fuel4Fashion social links: Twitter, Pinterest Instagram


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London Fashion Week Vs New York Fashion Week – Part 3

16 Wednesday Oct 2013

Posted by Fuel4Fashion in Fashion Week

≈ Leave a comment

Tags

apparel, crochet, denim, fabric, freelance fashion designer, garments, lace, leather, London Fashion Week, New York fashion week, prints, sheer, Spring 14, trims

In our previous blogs Part 1 & Part 2, we have discussed the trends and colors seen on the runways of the London Fashion Week & New York Fashion Week. Now let us take a quick round of LFW and NYFW to know the forecast for fabrics and trims.

Fabrics, prints & embroideries at London Fashion Week :

Floral and dragonfly motifs remained central in collection showcased at LFW by designers from Matthew Williamson to Mulbery, House of Holland, Eudon Choi, Mary Katranzou, and John Rocha. Cut outs twisted and shaped into flowers by Christopher blossomed on the range. Leather complemented the subtle base fabric at Mulberry, Burberry, Haizhen Wang, Daks. Use of Tailored lace,  feathers, crochet, sequins by Peter Pilotto, House of Holland and Meadham Kirchoff and Tom Ford embellished the sheer fabrics in soft pastels.

London Fashion Week 2014 : Matthew Williamson – Print & Embroidery
Image courtesy : http://goo.gl/2USYGp

London Fashion Week 2014 : Christopher Kane – Frayed Edged fabrics.
Image courtesy : http://goo.gl/2lizlz

London Fashion Week 2014: Marios Schwab – Denim dress
Image courtesy : http://goo.gl/hXcsTS

London Fashion Week 2014 : Mulberry – Feminine silhouettes
Image courtesy : http://goo.gl/AXL3Zd

Prints were everywhere at LFW, with floral, stripes and graphic prints being at the core. Frayed Edged fabrics by Christopher Kane’s and Topshop Unique’s rough edged boucle suit and Marios Schwab’s denim dress for laid back day wear carved a different direction of ease with simplicity. Designers gave iridescent fabrics a feminine guise with fluid shapes and sugary hues. Stripes and graphic prints ignited the runway with their presence in range showcased by Burberry, Mulberry, Jasper Conran, Peter Pilotto and Ryan Lo collections.

 LFW SS14 runway

London Fashion Week 2014 : Mary Katrantzou – Acid bright florals
Image courtesy : http://goo.gl/5aDxOl

London Fashion Week   Spring/Summer 2014   Print Highlights   Part 1 catwalks

London Fashion Week 2014 : Jasper Conran – Contrast color block prints
Image courtesy : http://goo.gl/6txdn6

https://i0.wp.com/patternbank.com/wp-content/uploads/2013/09/05-Tata-Naka-SS14-print-pattern-LFW.jpg

London Fashion Week 2014 : Tata Naka – Graphic prints
Image courtesy : http://goo.gl/IPQ766

https://i0.wp.com/www.fashion156.com/resources/uploads/2013/09/Untitled-62.jpg

London Fashion Week 2014 : Haizhen Wang – relaxed silhouettes tailored from leathers, white linens and purple metallic polyesters.
Image courtesy : http://goo.gl/LUFlCo

Julien Macdonald Spring 2014

London Fashion Week 2014 : House of Holand – sequins & embroidery
Image courtesy : http://goo.gl/1XYXXL

Fabrics, prints  & embroideries at New York Fashion Week :

Sheer fabrics were predominantly woven into NYFW runway dresses. Crepe, poplin, denim fabrics, chambray also graced the runway with their presence. Jill Stuart’s little black dress (LBD) in black crepe with black lace. Marissa Web crafted a masterpiece with slim sheath covered in a zigzag mix of flowers, shattered glass and stripes and touches of “powernet,” sort of like a mesh. Rebecca Taylor’s crisp white poplin shirting and geo-eyelet layered with tactile matelaffe, laminated knits and crystal-encrusted lace was a trendsetter. Francisco Costa employed woven leather, snakeskin with a reflection of light and summery hues set in the backdrop of urban landscape. LFW witnessed a widespread experimentation with denim blended in varied silhouettes.

New York Fashion Week 2014 : Jill Stuart – LBD in crepe with lace
Image courtesy : http://goo.gl/xzf7Q4

New York Fashion Week 2014 : Marissa Webb
Image courtesy : http://goo.gl/4BG4Lz

New York Fashion Week 2014 : Rebecca Taylor – basic white shirt
Image courtesy : http://goo.gl/0haJBl

NYFW featured trivial cutouts and harnesses, on sheath dresses by Prabal Gurung, Nicole Miller’s springtime fashion quotient hinged on a patchwork of gardens, mazes, chandeliers and shattered mirrors, sequins.

New York Fashion Week – Spring/Summer 2014 – Print Highlights – Part 3 catwalks

New York Fashion Week : Anna Sui – print & delicate floral embroidery
Image courtesy : http://goo.gl/MQ9c4m

 Spring 2014 Runway Jams: Day 6

New York Fashion Week 2014 : Oscar De La Renta – delicate embroideries
Image courtesy : http://goo.gl/Fn6IuQ

New York Fashion Week 2014 : Mara Hoffman – Bright hues, cutouts, and flowy silhouettes.
Image courtesy : http://goo.gl/nhzi12

pring Summer 2014  12

New York Fashion Week 2014 : Jason Wu – The bias-cut, gold-beaded in feather-light flowy fabrics
Image courtesy : http://goo.gl/cLnK9j

With a brief glance at the forthcoming trend for fabrics, let us now step up to know what silhouettes will enhance these fabrics. So wait till we get you the list of silhouettes by some eminent designers who dazzled the fashion show with their reverberating collection.

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