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In our third article of the series on Fibre2Fashion, India’s largest portal on the textile, apparel and fashion industry, we look at what it takes to create successful designs for the ready to wear market, in order to build profitability quickly. The latter aspect is specifically challenging for fashion entrepreneurs, given the plethora of competing brands in this space.

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Image courtesy Gary Bigeni, MBFW Australia, 2012. Photo by Eva Rinaldi

A continuation of the series on fashion entrepreneurship, after the first two articles on design process and profitable fashion entrepreneurship, this article looks at how even small brands can quickly capture a sizable audience in order to quickly reach profitability. Fashion entrepreneurs looking at mass market success through ready-to-wear (RTW) should definitely go through this piece.

Feel free to connect with me if you have any questions regarding the fashion design process or need any assistance in running your fashion brand profitably.

Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer and Brand Consultant helping fashion brands to create great products from idea to launch. Fuel4Fashion social links: TwitterPinterestInstagram