Corporate uniforms are meant to create a lasting impression outside as well as inside. To brand your business with a corporate label it’s important to create an image which works for both the employees and the public. A corporate uniform instills a sense of loyalty among employees and also boosts the public perception of the quality and reliability of the brand. With that kind of influential power corporate uniforms covey the message you want and that too quietly. There has been a paradigm shift in the corporate wears of the earlier times as compared to now. Now even the corporate wear focuses on style, since people wear them to office daily.
The uniforms not only make the employee feel good but also make him feel proud of the organization that he is working with. This year’s New York Fashion Week brought with it waves of inspiration for corporate to develop their brand apparel. There are a number of new trends that have found their place in the brand apparel program for the corporate organizations.
First is the Custom Caps: Caps were always a unique feature and it’s not a surprise that caps are now getting hotter day and day. Nowadays there are more than one ways to customize these caps for service industries.
After caps, the next big thing is the performance clothing. Performance wear is a functional, multi-purpose wear which has useful properties like anti-bacterial or UV protector. Some sports adventure companies are now trying to make performance clothing, a part of their uniform.
Then the next hit item on the list is Jackets which are popular mainly due to their versatility. From winters to summers these jackets are the coolest gig on the planet.
Nowadays the corporate dresses are also influenced by the recent fashion trends. Check out these new corporate uniforms for women.
How do you feel about the change of corporate uniforms from earlier times to now? Chirp in the comments section.
Supriya Ghurye is the founder and owner of Fuel4Fashion. She is a Freelance Fashion Designer, Sourcing and Manufacturing Consultant helping fashion brands to plan, design and develop new collections with small quantity garment manufacturing. Fuel4Fashion social links: Twitter, Pinterest Instagram