Sportswears have always been in the non-glam category. They were worn only during workouts as they had no active role on any other occasion. But fashion sense seems to have crept into this arena as well as we have now some of the varied varieties in the regular wear too.
The world’s sports apparel industry is expected to cross all limits and bounds and reach as high as $126 billion by 2015. These statistics provided by the Global Industry Analysts depicts the exceeding trend of people choosing to live a more healthy and active lifestyle and that too, with style. For that some of the sports apparel companies are joining hands with the sports brands to produce new line of stylish apparels like Adidas who with Manish Arora produced a new line called the fish curry.
The aging but active population in the US, Japan and in other continents around the world is getting more and more attracted towards fancy garments. Between men and women, women are representing as a highly lucrative target. With the evolution of market towards more eco and wearable techs the departmental stores are competing with mass merchandise.
US based Nike is the world’s leader in sportswear as it sold its products close to 700 Nike-owned retail outlets which are carried through 25,000 US retailer accounts. Due to higher level of innovation in the fashion world, the companies are employing technologies that will increase their potential customer base. The line between regular sports apparel and the rising new trend is the introduction of wearable tech and also the fabrics that has the advantage of friction reduction, lightness, stretch, water resistance and temperature regulation. Companies are keener to give apparels that are more than just sportswear and this inclination is changing the face of the sports industry.
Do you agree with me that these innovations are good or do you have any other notion attached with it? Tell me in the comments section