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This era has been the witness of some of the greatest innovation and digital printing is one of them. Also Christina Binkley acknowledged, in the Wall Street Journal by saying that it is allowing designers to innovate while “beefing up their brands”. According to many, digital printing is not just another brand new innovation of the century rather it’s becoming more and more recognizable and indispensable for the fashion world.
Director of Operations of the New York and Los Angeles based digital printer First2Print, Danielle Locastro says that the digital printing is enabling creative young people to get their ideas on the canvas.
Even today designers are relying on the digital printing technology tools like adobe Photoshop and illustrator. Earlier if an average designer wanted to put any idea on the fabric, then he’d have to go through the large yardage of fabrics and he’d have to meet them up for rotary or flatbed screen painting. But now with the advent of digital printing there is no minimum requisite for yardage of cloth nor do we need flatbed rollers. In contrast digital printing specializes in small runs like three to 300 yard runs.
There are actually two types of people who are interested in the new and advanced digital printing and who will actually be benefit from it, first being the major design company who needs to produce a prototypes and second being the average designer for the economic and other obvious reasons. Since digital printing works in a whoosh so it is really less tedious and lesser time consuming to produce merchandise in any required quantities.
The other major benefactor from this novel painting technique is the new or high-end couture designers and companies mainly because digital fabric printing is possible for short production run . So the products that fit into this category are posh and high end and that’s where a major explosion in the fashion world can be seen, says Locastro.
What do you think about the rising status of digital printing? Is it a yay or nay for you? Do tell me in the comments section.