Growing demand for plus size fashion.

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Christina Hendricks, clients, curves, curvy models, fashion, fashion blog, fit sample, freelance fashion designer, full figured models, Mintel, pattern, plus-sized clothing, plussize, trends

Earlier fashion was for thin people. The clothes were typically designed and the models wearing them would be thin and lean. The image that was rampant would work only for zero sized models and that would encourage less-eating, unhealthy lifestyle.  However with the changing times plus-sized clothing took over the market and it felt like they are here from eternity.

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Increasing choices are the need of the day

Every designer in the market is looking for plus sized models, like Marc Jacobs who is tweeting about his new plus-sized collection, and he is adding the big size dresses on the showcase instead of hiding them. Also Marks & Spenser is launching its plus size collection so that it can attract all type of clients. It has been found that 60 percent of American women are identified as plus. In a similar poll which includes 1,000 women from sizes 14 and up found that 28 percent prefer calling them ‘curvy’ and 25 percent would like to called ‘full figured’ then plus sized. To replace this suggesting term plus size some also suggested “normal”, “average”, and “beautiful”.

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Gloriously plus size

The way the market is bringing the plus size from the background, it is also encouraging eating habits. Mintel, an international market researcher said that traditionally when women gain weight, they tend to shop less but with the market’s obsession with the plus size the shopping trends are increasing. Earlier the plus size market consists of baggy, dowdy cloths that carry zero fashion. Curvy girls like Christina Hendricks  want to hide their real size so these shapeless clothes do no good to their needs.

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Why hide when you can now flaunt your curves

The boom experienced in the plus sized market is due to the fact that the designers and fashion brands have now analyzed the need for offering stylish clothes for this untapped segment of the market. This is benefiting the aging population as well.

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Good designs!

What do you think? Is this change good or is it giving thumbs up to the bad eating habits which is generally believed to be the reasons behind obesity? Tell me in the comments section

My favorite fashion designer : Manish Arora

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Amrapali, apparels, blog, business, colors, concepts, creative, fabric, fashion designers, Fish Fry, freelance fashion designer, Indian fashion, London Fashion Week, Manish Arora, Paco Rabanne, Paris Fashion Week, PFW, trends

Manish Arora, is not someone who needs introduction in Indian or international ramp. He is cherished for his colorful and sparkling designs. Often called the Man with a mission to bring out the traditional Indian prints into the mainstream fashion Industry. Sometimes he impresses his viewers with kaleidoscopic patterns, sometime with beads but the one thing that is common in all his designs is that he does not like to restrain himself to the ordeal. Manish Arora grew to fame in 1997 when he launched his signature label with his name. He slowly started unraveling the true India at the ramp where his intelligent use of colors and traditional prints created his own personal identity.

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Manish Arora Signature style

Later he showcased his collection at the first India Fashion week and Hong Kong Fashion Week and showed his athletic appeal of colors and hues to the world. I personally love him for his wild portrayal of haute couture which along with the make-up gives an overall dramatic effect. He has his ways with colors and patterns and uses them to his advantage.

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Haute Couture for everyone

Later he started his another label with Reebok, MAC and Swatch called “Fish Fry” which, like its name cashed the authentic Indian colors.  Manish Arora being known for his unrestraint paintbrush, this time with “Fish Fry” became more colorful and gave confirmation to his style. He gave more loud and raunchy collection which carries his statement of classy with sassy.

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“Fish Fry”

His playful attitude with colors and his keen vision of experimenting has made him not only my favorite but also of Spanish fashion house Paco Rabanne’ who hired him as its creative head. But after leaving it, Arora was kidnapped by Amrapali in 2012 to launch their jewelry line called India Enchanted. In August 2013 Manish Arora trotted into the coveted line of Indian bridal dresses.

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Manish Arora Bridal Collection

Check out few looks from Manish Arora’s Spring Summer 2014 collection.

Look from Manish Arora’s SS’14 collection.
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Look from Manish Arora’s SS’14 collection.
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Look from Manish Arora’s SS’14 collection.
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Look from Manish Arora’s SS’14 collection.
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What is your most favorite element of Manish Arora’s style? Tell me in the comments section.