The lack of innovation in the fashion industry is apparent by the steps the big brands are taking to revolutionize their products. Recently Lewis created the buzz in the market by creating water less jeans that require 96% less water to wash. Yet another mind blowing technology innovated to save water is Air Dying. This method of air dying fabrics uses air instead of water to pound clothes. Air replaces water to penetrate dyes inside the fibers and it also requires lesser force to dry since water becomes too heavy on the fabrics to later rinse and dry.
Apparel industry actually requires a lot of innovation that’s why critiques are quite happy with the technology of Air Dying fabrics. This technology though limited to US and to synthetic materials, can be a big breakthrough for the world in the days to come. Fashion industry has a big hand in polluting water as each colored fabric requires about 100 gallons of water to dye, in the traditional ways.
The bad implications of marine life are another side effect of this water dying. Thus Air Dying fabrics did really change the face of the fashion industry, in eco-friendly way. Apart from Air Dying fabrics, many other revolutions are required today to make the fashion industry, a sustainable one. There is an increasing need of waste disposal. There are thousands of garments cut and designed every day, not each of them is used and most of them are thrown away in the big bins.
SO what do you think can be the ways in which fashion designers can add a little innovation in their work and save the planet?